CAB Masterclass

A “CAB in a Box”

This live-online class is designed for first-time CAB managers and executive sponsors.

Each session is designed around you. Together, we’ll apply CAB best practices to your business and your specific interests.

Join me to learn how to apply the latest CAB strategies for . . .

Capturing value and guidance from your best customers

Gathering customer feedback that will align your leadership team

 

Identifying new business opportunities

Discovering synergies between you and your best customers

New dates added for 2020!

What people are saying about the CAB Masterclass

Time well spent

Mike delivered an awesome CAB Masterclass! It helped us frame the key elements, objectives, and approaches to ensure success.

– Rich, CAB Sponsor, Splunk

Great CAB coach

Thank you for your guidance and direction. We followed your best practices and really captured some enlightening feedback.

– John, CAB Manager, The Trade Desk

A “CAB in a box”

Mike provided a great experience, making it easy for us to design and execute a highly productive first CAB meeting.

 

– Christine, Marketing, Quantum Metric

Eye-opening

Mike’s course exceeded my expectations! His 1:1 approach provided relevant, action-oriented coaching and a ton of resources.

– Tricia, CAB Manager, Absolutenet

Each CAB Masterclass series includes . . . 

2 LIVE ONLINE SESSIONS

Engage in 180 minutes of practical application discussions.

CAB MANUALS & WORKBOOKS

Mike’s two-volume CAB operations manual accompanies the class, plus 3 workbooks. 

1:1 CONSULTATION

One hour of 1:1 time for coaching, guidance, or problem solving.

The Art of the CAB

World-class CAB engagements require finesse and insight in how to construct, engage, and deliver the business outcome your CXO customers expect and your leadership team demands.

What you’ll learn

  • How to differentiate your CAB from your competitors’
  • Secrets for recruiting CXO customers
  • Rules for building the best agenda & content
  • Lessons on expert facilitation
  • How to keep your CAB members engaged between meetings
  • When to set up a CAB alumni program
  • and much more!

Action-oriented

Receive feedback & coaching on your program, as you apply best practices to your agenda, recruitment strategy, and execution plan.

Practical

It’s all about you! Via a pre-class assignment and survey, you’ll shape the agenda so each lesson is relevant to you.

Session Plan

Lessons & Guidance

Each session focuses on a theme. But, you set our agenda!

Whether you just concluded a CAB meeting, or you are planning your first or next one, this masterclass offers an opportunity to improve. Together, we shape the agenda of each session so the material is relevant to you! Sessions are practical and action-oriented. Class size is limited to allow for personal exploration and learning. 

Session 1 Theme: Getting Started & Setting Expectations
Setting expectations for both your executive team and your CXO invitees is critical. This starts by identifying and documenting your objectives. Learn how to build a business case for your CAB. We dive into the trickiest elements for managing the invitation process (including how to invite executives you do not yet know).
Session 2 Theme: Agenda and Content Prep
World-class CABs require finesse in their creation and execution. We analyze effective and non-effective agendas, formats, presentation styles, and facilitation best practices. We can also explore advanced engagement options (for more advanced CAB practitioners).
Plus a personalized 1:1 session

The value you receive extends beyond the live online classes. This CAB Masterclass includes a 1:1 session that you can schedule anytime within the year. Use it to fine tune your program, dry run your agenda, or conduct a postmortem.

Why enroll?

  • Learn from an experienced CAB leader
  • Receive constructive feedback and recommendations on your CAB program
  • Get answers to your CAB questions
  • Drive yourself to the next level of CAB expertise