Live Online 2022 CAB Masterclass

Get tailored guidance on your Customer Advisory Board program

This CAB Masterclass is a corporate-level training program for CAB Executive Sponsors and Managers

Registration is now closed

Sorry you missed our Winter 2022 series. Contact us to join our waitlist for a future series

Join us for a practical, hands-on, live online workshop series for designing and executing a Customer Advisory Board (CAB) program in the COVID era. Mike Gospe, CAB strategist & professional facilitator, is your coach and guide with vast experience in both in-person and virtual CAB engagement techniques. He’ll introduce key concepts and help you apply them to your unique company, program, and objectives. Get the guidance and answers you need to execute your best 2022 CAB program with confidence.

If you are launching your CAB for the first time, or if you want to take your program to the next level, you won’t want to miss this unique CAB Masterclass series.

Fee: $2,000 per student

You’ll receive:

  • 4 one-hour live online sessions
  • Private coaching session with Mike on your unique CAB program
  • 2 CAB operations manuals
  • 3 CAB Masterclass workbooks

Bonus: the course fee is 100% credited back when you purchase any of our other CAB services during 2022.

What You’ll Learn:

  • How to design & execute a 2022 CAB engagement model during the COVID era by integrating virtual, CAB breakout “pods”, and in-person engagement techniques
  • How and why virtual CAB meetings work when properly constructed (lessons learned from 46 virtual CAB meetings facilitated in 2020-21)
  • How to differentiate your CAB from your competitors’ CABs
  • Secrets for recruiting CXO customers
  • Rules for building the best agenda & content
  • Lessons on expert facilitation, virtual moderation, & hybrid thinking
  • How to keep your CAB members engaged between meetings
  • When to set up a CAB alumni program
  • and much more!

    Company Benefits:

    • Deliver a world-class CAB leveraging the newest techniques for integrating in-person, virtual, and small CAB breakout engagements (hybrid model)
    • Gain deep, strategic business and operations insights from your best customers
    • Validate that your company vision is in sync with market needs
    • Strengthen relationships with key customers
    • Outpace your competitors by learning how to harness your differentiators
    • Discover new revenue streams as you listen to your customers’ unmet needs
    • Integrate your CAB with your broader Voice-of-the-Customer program so your entire organization can beneft from CAB discussions
    • Leverage tools you already have (Hint: investing in a Virtual Event Platform is not needed.)

    Meet your instructor:

    Mike Gospe, CAB strategist & facilitator

    For more than 20 years, Mike has planned and facilitated 200+ CAB meetings globally. From start-ups to Fortune 500 companies, he has guided leadership teams to execute successful CAB programs to achieve desired business outcomes. His broad experience spans many industries including technology, medical devices, hospitality, energy, financial services, and more.

    Registration is now closed

    Student Testimonials:

    Time well spent

    Mike delivered an awesome CAB Masterclass! It helped us frame the key elements, objectives, and approaches to ensure success.

    – Rich, CAB Sponsor, Splunk

    Great CAB coach

    Thank you for your guidance and direction. We followed your best practices and really captured some enlightening feedback.

    – John, CAB Manager, The Trade Desk

    A “CAB in a box”

    Mike provided a great experience, making it easy for us to design and execute a highly productive first CAB meeting.


    – Christine, Marketing, Quantum Metric


    Mike’s course exceeded my expectations! His 1:1 approach provided relevant, action-oriented coaching and a ton of resources.

    – Tricia, CAB Manager, Absolutenet

    Tailored CAB Masterclass series includes:


    Engage in 240 minutes of practical application discussions.


    Mike’s two-volume CAB operations manual accompanies the class, plus 3 workbooks. 


    One hour of 1:1 time for coaching, guidance, or problem solving.

    Class size for this live online series is kept small so we can dive into the details relevant to your business.

    Each session is designed around you. We offer personalized learning relevant to your unique company. Together, we’ll apply CAB best practices to your business and your specific interests.

    Join me to learn how to apply the latest CAB strategies for . . .

    Engaging your best customers: in-person, virtual, & hybrid programs

    Gathering customer feedback that will align your leadership team


    Identifying new business opportunities

    Discovering synergies between you and your best customers

    Registration is now closed