Building the business case for your CAB
Overview
The CAB plays a specific role in the voice-of-the-customer model.
Building a CAB Business Case?
Here are 3 questions you should ask yourself.
Getting Started
Step 1
Step 2
Step 3
Follow these first 3 steps when building a business plan for your CAB program.
Assess your readiness
Use this checklist to assess your CAB readiness.
Align your leadership team
How a CEO linked his CAB to his annual planning process.
Build a Voice-of-the-Customer model
A template to organize customer feedback tactics.
Tools
Here are a few tools to you can use to rally your team.
The Secret to Building a World-class "Voice-of-the-Customer" Program
What is a “voice-of-the-customer” model, and who owns it in your enterprise?
CABs vs. Focus Groups vs. Conferences
A comparison table to help you distinguish between focus groups, user concerences, and your CAB.
3 Tips for Building Your CAB Business Case
This article includes an outline for your CAB business case.
Want more expertise?
Live! Online CAB Masterclass
Learn how to apply these
best practices in our
CAB Masterclass
Access the full blog
Learn more about CAB
best practices covering
everything from strategy
to execution.