Building the business case for your CAB
The CAB plays a specific role in the voice-of-the-customer model.
Follow these first 3 steps when building a business plan for your CAB program.
Here are a few tools to you can use to rally your team.
The Secret to Building a World-class "Voice-of-the-Customer" Program
What is a “voice-of-the-customer” model, and who owns it in your enterprise?
CABs vs. Focus Groups vs. Conferences
A comparison table to help you distinguish between focus groups, user concerences, and your CAB.
3 Tips for Building Your CAB Business Case
This article includes an outline for your CAB business case.
Want more expertise?
Train your team
to design and deliver
a world-class CAB.
Access the full blog
Learn more about CAB
best practices – everything
from strategy to execution.