Mission: to help you deliver your best Advisory Board experience
This website is a library of Customer Advisory Board (CAB) & Partner Advisory Board (PAB) best practices and insights.
- Blog posts & videos
- Tools & Advice
Why innovative companies have an Advisory Board
- Stay in sync with the market
- Discover new revenue streams
- Strengthen relationships
- Outpace your competition
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Schedule a free 30-minute consultation with Mike Gospe, our resident Advisory Board leader. Share your objectives. Ask questions. Get answers.
Where are you on your CAB journey?
Are you inviting advice from your Partners?
A Partner Advisory Board program provides an opportunity for creating a vision, shared goals, and execution plan for joint success.
These 3 myths have hurt many Customer Advisory Board programs. Learn what they are and how to deal with them.
Customers often complain that vendors don’t understand their business. The CAB program and a Buyer’s Journey assessment give you a two-pronged opportunity to show you are listening.
A Customer Advisory Board is a strategy tool that should tie directly to your annual business planning process. Here’s how it works.
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When used effectively, a CAB can greatly help the CEO and leadership staff to develop, validate, and enhance business strategies.
Before you launch a CAB you need a business case to properly set expectations for your leadership team and your customers. Follow this guide.
Here’s the ideal agenda for your first CAB meeting.
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