Mission: to help you deliver your best Advisory Board experience
Welcome!
This website is a library of Customer Advisory Board (CAB) & Partner Advisory Board (PAB) best practices and insights.
- Blog posts & videos
- Tools & Advice
Why innovative companies have an Advisory Board
- Stay in sync with the market
- Discover new revenue streams
- Strengthen relationships
- Outpace your competition
Article
Whoever understands the customer best wins!
What does it mean to become a trusted vendor?
Spotlight
Webinar recording
It’s easy to listen to customers when times are good. It’s more important to listen when times are uncertain.
Schedule a 1:1 with Mike Gospe
Schedule a free 30-minute consultation with Mike, a professional facilitator of Advisory Boards with 30 years of executive leadership experience.
Since co-founding KickStart Alliance in 2002, Mike has guided some of today’s most innovative B2B companies to design and facilitate more than 100 world-class advisory board meetings in North America, EMEA, and AP.
Mike also designed a new VIRTUAL advisory board program in 2020, in response to the pandemic.
Share your objectives. Ask questions. Get answers.
For both our in-person and virtual meetings, Mike’s leadership was instrumental in executing a world-class CAB program.
Mike brings a high-energy, personable style to our CAB.
We trust Mike to facilitate an executive meeting worthy of our best customers.
Mike jumped in and instantly became an extension of our leadership team.
Where are you on your CAB journey?
I need help building a business case
Building a business case to support your CAB program is no small task.
START HERE
I'm planning my 1st CAB meeting
Apply this proven methodology for executing a world-class CAB experience.
LEARN MORE
I want to take my CAB to the next level
Running a CAB for a while? Harness advanced strategy and engagement techniques.
STRETCH YOURSELF
Are you inviting advice from your Partners?
A Partner Advisory Board program provides an opportunity for creating a vision, shared goals, and execution plan for joint success.
Drive tighter alignment between you & partners
Learn how to use your Partner Advisory Board to communicate expectations & accelerate success.
START HERE
Recent Posts
Registration for 2021 CAB Masterclass is now open!
For the 4th year in a row, Mike Gospe shares his CAB secrets. Join our July CAB Masterclass series.
What I’ve learned from facilitating 20 virtual Advisory Board meetings in 2020
In 2020, virtual advisory boards became our only option. As we exit the pandemic, they will change again. Here’s what I’ve learned.
How to become a great facilitator & questioner
Want to become a great facilitator? For anyone facilitating their own meetings or conducting customer or partner interviews, I highly recommend Warren Berger’s book, A More Beautiful Question, the power of inquiry to spark breakthrough ideas.
Top Trending Posts
Registration for 2021 CAB Masterclass is now open!
For the 4th year in a row, Mike Gospe shares his CAB secrets. Join our July CAB Masterclass series.
How one company is transforming their Customer Advisory Board into a Virtual Community
CAB programs are being restructured in ways that invite real-time insight and guidance from key customers.
The Reinvention of the Customer Advisory Board – Part 3
Part 3: How to run an effective virtual CAB meeting This is part 3 of a 3-part series on the reinvention of the Customer Advisory Board. Running a virtual CAB meeting (or "Virtual Roundtable" - VRT) requires just as much preparation as it does to plan for a full day...
Want more expertise?
Live! Online CAB Masterclass
Learn how to apply
virtual engagement
best practices
Access the full blog
Learn more about CAB
best practices covering
everything from strategy
to execution.