Mission: to help you deliver your best Advisory Board experience
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Welcome!
This website is a library of Customer Advisory Board (CAB) & Partner Advisory Board (PAB) best practices and insights.
- Blog posts & videos
- Tools & Advice
Why innovative companies have an Advisory Board
- Stay in sync with the market
- Discover new revenue streams
- Strengthen relationships
- Outpace your competition
Article
Whoever understands the customer best wins!
What does it mean to become a trusted vendor?
Spotlight
Webinar recording
It’s easy to listen to customers when times are good. It’s more important to listen when times are uncertain.
Schedule a 1:1 with Mike Gospe
Schedule a free 30-minute consultation with Mike, a professional facilitator of Advisory Boards. Mike has guided some of today’s most innovative B2B companies to design and facilitate more than 100 world-class CAB programs that drive results.
Share your objectives. Ask questions. Get answers.
Where are you on your CAB journey?
I need help building a business case
Building a business case to support your CAB program is no small task.
START HERE
I'm planning my 1st CAB meeting
Apply this proven methodology for executing a world-class CAB experience.
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I want to take my CAB to the next level
Running a CAB for a while? Harness advanced strategy and engagement techniques.
STRETCH YOURSELF
Are you inviting advice from your Partners?
A Partner Advisory Board program provides an opportunity for creating a vision, shared goals, and execution plan for joint success.
Drive tighter alignment between you & partners
Learn how to use your Partner Advisory Board to communicate expectations & accelerate success.
START HERE
Recent Posts
Insights from facilitating Advisory Board meetings in 2020: We are all connected
Over the past couple of months I’ve had the opportunity to interview decision makers around the world in their Customer & Partner Advisory settings. Here’s what I’ve learned.
How one company is transforming their Customer Advisory Board into a Virtual Community
CAB programs are being restructured in ways that invite real-time insight and guidance from key customers.
The Reinvention of the Customer Advisory Board – Part 2
Customer Advisory Board programs must be re-engineered for a post COVID-19 world. The incorporation of virtual elements is required. Here’s an interactive CAB journey model.
Top Trending Posts
How one company is transforming their Customer Advisory Board into a Virtual Community
CAB programs are being restructured in ways that invite real-time insight and guidance from key customers.
The Reinvention of the Customer Advisory Board – Part 3
Part 3: How to run an effective virtual CAB meeting This is part 3 of a 3-part series on the reinvention of the Customer Advisory Board. Running a virtual CAB meeting (or "Virtual Roundtable" - VRT) requires just as much preparation as it does to plan for a full day...
5 rules for designing your best Customer Advisory Board
When used effectively, a CAB can greatly help the CEO and leadership staff to develop, validate, and enhance business strategies.
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