Welcome to Mike Gospe’s CAB Resource Center.
I am your CAB Strategy Advisor. I’ve been facilitating CABs since 2002, and I’ve learned a few things along the way. This website is dedicated to being a repository of best practices and insights. I hope it will aid you in your quest to deliver your own world-class CAB experience.
In addition to CABs, I facilitate Partner Advisory Councils, and Executive Strategy workshops (vision, corporate strategy, & go-to-market strategies). Contact me to learn more.
How Well Do You Really Know Your Customers?
Do you know the trends and drivers shaping their business decisions? Do you know where they plan to invest three years from now? Do you know how to stay relevant so you can remain a preferred provider to them? A Customer Advisory Board is a strategy-level focus group – a sounding board for your leadership team to learn from and better understand your most strategic customers. Because whoever understands the customer best wins. A well-run CAB program holds the secret to your future success.
Welcome to the CAB Resource Center. Here you’ll find the books, articles, framework, methodology, and answers to guide you on your journey.
A Well-Run CAB Is Unlike Any Other Meeting.
Customers do 80% of the talking. You do 80% of the listening. Agendas are made up of discussion modules, not a parade of product update presentations.
Your CAB is your “inner sanctum”. It’s a small, intimate group of 8-12 senior decision-makers, plus your leadership team and a CAB facilitator.
This is a strategy-level focus group. Agendas are business topics. Use your CAB to better understand your best customers, where they are investing, and what you need to do to stay relevant.
Recent Posts
How to make your Customer Advisory Board “world-class”
What makes a customer advisory board (CAB) program truly world-class? World-class means you deliver a valuable, differentiated experience to your customers AND your executive team. Here are a few guidelines to set you on the best course for you and your CAB members.
3 Tips for Building the Business Case for your Customer Advisory Board
Building a business case to support your Customer Advisory Board (CAB) initiative is no small task. One of the biggest mistakes is when executives interpret the CAB to be merely a “marketing event”. When this assumption is made, companies dramatically limit the value and ROI that can be achieved. You need a business case to properly set expectations. These 3 initial tips will guide you in setting expectations effectively.
How to use your Customer Advisory Board to drive innovation
A Customer Advisory Board (CAB) is not an event. It’s an initiative designed to drive innovation and outpace your competitors. Here are 3 guiding principles for harnessing the power of your CAB to drive innovation.
Popular Posts
How to make your Customer Advisory Board “world-class”
What makes a customer advisory board (CAB) program truly world-class? World-class means you deliver a valuable, differentiated experience to your customers AND your executive team. Here are a few guidelines to set you on the best course for you and your CAB members.
How to link your CAB to your executive planning offsite
Most companies run a CAB that is disconnected from their annual executive planning offsite. This is a missed opportunity. Here’s how one CEO linked them.
The perfect Customer Advisory Board agenda
Here’s the ideal agenda for your first CAB meeting.
CAB Services
