Office Hours are Back!

* Customer Advisory Board Coaching

* Partner Advisory Board Training

* Voice-of-the Customer Modeling

Advisory Board Resource Center

Advice & Coaching for Advisory Board Managers

Articles | Videos | Resources

Partner Advisory Board Best Practices

Articles | Videos | Resources

Mission: to help you deliver your best Advisory Board experience

in Person | Virtual | Hybrid


This website is a library of Customer Advisory Board (CAB) & Partner Advisory Board (PAB) best practices and insights.


  • Blog posts & videos
  • Tools & Advice

Why innovative companies have an Advisory Board


  • Stay in sync with the market
  • Discover new revenue streams
  • Strengthen relationships
  • Outpace your competition
  • A catalyst for growth, innovation, and long-term success


Whoever understands the customer best wins!

What does it mean to become a trusted vendor?



Webinar recording

It’s easy to listen to customers when times are good. It’s more important to listen when times are uncertain.

Schedule a 1:1 with Mike Gospe


Mike is a veteran leader of both Customer Advisory Boards (CAB) and Partner Advisory Boards (PAB) with more than 20 years of CAB experience. He wrote the first (and currently only) CAB operations manual in 2013. In 2020, he re-envisioned that CAB experience to be truly programmatic and virtual. He’s leading the effort to re-imagine the next generation of CAB programs to be fully integrated with a mix of virtual and in-person elements that dovetail with key customer Account Review meetings and a company’s annual planning process.

Since co-founding KickStart Alliance in 2002, Mike has guided some of today’s most innovative B2B companies to design and facilitate more than 250 world-class advisory board meetings (in person & virtual) in North America, EMEA, and AP.

Schedule a free 30-minute consultation with Mike, a professional facilitator of Advisory Boards.

Share your objectives. Ask questions. Get answers.

For both our in-person and virtual meetings, Mike’s leadership was instrumental in executing a world-class CAB program.

John Dillon

CEO, Aerospike

His ability to assess our company’s goals and keep our executive team focused and aligned was invaluable.

Beth Milano

VP, Sales, Cloud5

We trust Mike to facilitate an executive meeting worthy of our best customers.

Sid Brown


Mike jumped in and instantly became an extension of our leadership team.

Jim Nekkos

CEO, Edge Technology Group

Where are you on your CAB journey?

I need help building a business case

Building a business case to support your CAB program is no small task.


I'm planning my 1st CAB meeting

Apply this proven methodology for executing a world-class CAB experience.


I want to take my CAB to the next level

Running a CAB for a while? Harness advanced strategy and engagement techniques.


Are you inviting advice from your Partners?

A Partner Advisory Board program provides an opportunity for creating a vision, shared goals, and execution plan for joint success.

Drive tighter alignment between you & partners

Learn how to use your Partner Advisory Board to communicate expectations & accelerate success.


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