Welcome to Mike Gospe’s CAB Resource Center.
I am your CAB Strategy Advisor. I’ve been facilitating CABs since 2002 – far more than 100 at last count. And, I’ve learned a few things along the way. This website is dedicated to being a repository of best practices and insights. I hope it will aid you in your quest to deliver your own world-class CAB experience.
In addition to CABs, I facilitate Partner Advisory Councils, and Executive Strategy workshops (vision, corporate strategy, & go-to-market strategies).
Contact me to learn more.
How Well Do You Really Know Your Customers?
Do you know the trends and drivers shaping their business decisions? Do you know where they plan to invest three years from now? Do you know how to stay relevant so you can remain a preferred provider to them? A Customer Advisory Board is a strategy-level focus group – a sounding board for your leadership team to learn from and better understand your most strategic customers. Because whoever understands the customer best wins. A well-run CAB program holds the secret to your future success.
Welcome to the CAB Resource Center. Here you’ll find the books, articles, framework, methodology, and answers to guide you on your journey.
A Well-Run CAB Is Unlike Any Other Meeting.
Customers do 80% of the talking. You do 80% of the listening. Agendas are made up of discussion modules, not a parade of product update presentations.
Your CAB is your “inner sanctum”. It’s a small, intimate group of 8-12 senior decision-makers, plus your leadership team and a CAB facilitator.
This is a strategy-level focus group. Agendas are business topics. Use your CAB to better understand your best customers, where they are investing, and what you need to do to stay relevant.
Recent Posts
5 Steps to designing your Customer Advisory Board program
A Customer Advisory Board represents the one place where a dozen of your most trusted customers are interacting with your leadership team at the same time. A strategy-level dialog between customers and your leadership team doesn’t happen very often. Here’s a proven 5 step methodology for designing a world-class CAB program.
How to fund your Customer Advisory Board
Properly funding your Customer Advisory Board can be tricky. Here are 3 tips for helping you budget effectively so you can manage internal expectations, fund it properly, and navigate internal politics to your best advantage.
5 rules for designing your best Customer Advisory Board
Companies are now discovering the benefits of sponsoring a Customer Advisory Board (CAB). When used effectively, this critical engagement tool greatly helps CEOs and staff to develop, validate, and enhance crisp business strategies. Follow these 5 rules to design your best CAB program.
Popular Posts
The Future of Customer Advisory Boards
Last month I wrote a blog post on my reflections of having worked on Customer Advisory Boards for the past 15 years. Today, I want to look ahead. Here’s what I believe CAB programs will look like 3 years from now.
How to link your CAB to your executive planning offsite
Most companies run a CAB that is disconnected from their annual executive planning offsite. This is a missed opportunity. Here’s how one CEO linked them.
The perfect Customer Advisory Board agenda
Here’s the ideal agenda for your first CAB meeting.
CAB Services
