Mission: to help you deliver your best Advisory Board experience
Welcome!
This website is a library of Customer Advisory Board (CAB) & Partner Advisory Board (PAB) best practices and insights.
- Blog posts & videos
- Tools & Advice
Why innovative companies have an Advisory Board
- Stay in sync with the market
- Discover new revenue streams
- Strengthen relationships
- Outpace your competition
Article
Whoever understands the customer best wins!
What does it mean to become a trusted vendor?
Schedule a 1:1 with Mike Gospe
Schedule a free 30-minute consultation with Mike, a professional facilitator of Advisory Boards. Mike has guided some of today’s most innovative B2B companies to design and facilitate more than 100 world-class CAB programs that drive results.
Share your objectives. Ask questions. Get answers.
Where are you on your CAB journey?
I need help building a business case
Building a business case to support your CAB program is no small task.
START HERE
I'm planning my 1st CAB meeting
Apply this proven methodology for executing a world-class CAB experience.
LEARN MORE
I want to take my CAB to the next level
Running a CAB for a while? Harness advanced strategy and engagement techniques.
STRETCH YOURSELF
Are you inviting advice from your Partners?
A Partner Advisory Board program provides an opportunity for creating a vision, shared goals, and execution plan for joint success.
Drive tighter alignment between you & partners
Learn how to use your Partner Advisory Board to communicate expectations & accelerate success.
START HERE
Recent Posts
3 Reasons why you don’t want to facilitate your own Customer Advisory Board meeting
Before you decide to facilitate your own Customer Advisory Board meeting, consider this advice.
3 CAB Myths & Missed Opportunities
These 3 myths have hurt many Customer Advisory Board programs. Learn what they are and how to deal with them.
Customer Advisory Boards & the Buyer’s Journey
Customers often complain that vendors don’t understand their business. The CAB program and a Buyer’s Journey assessment give you a two-pronged opportunity to show you are listening.
Top Trending Posts
5 rules for designing your best Customer Advisory Board
When used effectively, a CAB can greatly help the CEO and leadership staff to develop, validate, and enhance business strategies.
3 Tips for Building the Business Case for your Customer Advisory Board
Before you launch a CAB you need a business case to properly set expectations for your leadership team and your customers. Follow this guide.
The perfect Customer Advisory Board agenda
Here’s the ideal agenda for your first CAB meeting.
Want more expertise?
Live! Online CAB Masterclass
Learn how to apply
best practices in our
CAB Masterclass
Access the full blog
Learn more about CAB
best practices covering
everything from strategy
to execution.