Mission: to help you deliver your best Advisory Board experience
For both our in-person and virtual meetings, Mike’s leadership was instrumental in executing a world-class CAB program.
Mike brings a high-energy, personable style to our CAB.
We trust Mike to facilitate an executive meeting worthy of our best customers.
Mike jumped in and instantly became an extension of our leadership team.
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Welcome!
This website is a library of Customer Advisory Board (CAB) & Partner Advisory Board (PAB) best practices and insights.
- Blog posts & videos
- Tools & Advice
Why innovative companies have an Advisory Board
- Stay in sync with the market
- Discover new revenue streams
- Strengthen relationships
- Outpace your competition
Article
Whoever understands the customer best wins!
What does it mean to become a trusted vendor?
Spotlight
Webinar recording
It’s easy to listen to customers when times are good. It’s more important to listen when times are uncertain.
Schedule a 1:1 with Mike Gospe
Schedule a free 30-minute consultation with Mike, a professional facilitator of Advisory Boards. Mike has guided some of today’s most innovative B2B companies to design and facilitate more than 100 world-class CAB programs that drive results.
Share your objectives. Ask questions. Get answers.
Where are you on your CAB journey?
I need help building a business case
Building a business case to support your CAB program is no small task.
START HERE
I'm planning my 1st CAB meeting
Apply this proven methodology for executing a world-class CAB experience.
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I want to take my CAB to the next level
Running a CAB for a while? Harness advanced strategy and engagement techniques.
STRETCH YOURSELF
Are you inviting advice from your Partners?
A Partner Advisory Board program provides an opportunity for creating a vision, shared goals, and execution plan for joint success.
Drive tighter alignment between you & partners
Learn how to use your Partner Advisory Board to communicate expectations & accelerate success.
START HERE
Recent Posts
10 Tips for Driving a Successful Virtual Advisory Board Program
Customer Advisory Boards (CAB) and Partner advisory Boards (PAB) have gone virtual. Here are 10 tips to make yours successful now and in 2021.
Insights from facilitating Advisory Board meetings in 2020: We are all connected
Over the past couple of months I’ve had the opportunity to interview decision makers around the world in their Customer & Partner Advisory settings. Here’s what I’ve learned.
How one company is transforming their Customer Advisory Board into a Virtual Community
CAB programs are being restructured in ways that invite real-time insight and guidance from key customers.
Top Trending Posts
How one company is transforming their Customer Advisory Board into a Virtual Community
CAB programs are being restructured in ways that invite real-time insight and guidance from key customers.
The Reinvention of the Customer Advisory Board – Part 3
Part 3: How to run an effective virtual CAB meeting This is part 3 of a 3-part series on the reinvention of the Customer Advisory Board. Running a virtual CAB meeting (or "Virtual Roundtable" - VRT) requires just as much preparation as it does to plan for a full day...
5 rules for designing your best Customer Advisory Board
When used effectively, a CAB can greatly help the CEO and leadership staff to develop, validate, and enhance business strategies.
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