Mission: to help you deliver your best Advisory Board experience
This website is a library of Customer Advisory Board (CAB) & Partner Advisory Board (PAB) best practices and insights.
- Blog posts & videos
- Tools & Advice
Why innovative companies have an Advisory Board
- Stay in sync with the market
- Discover new revenue streams
- Strengthen relationships
- Outpace your competition
Schedule a 1:1 with Mike Gospe
Schedule a free 30-minute consultation with Mike, a professional facilitator of Advisory Boards. Mike has guided some of today’s most innovative B2B companies to design and facilitate more than 100 world-class CAB programs that drive results.
Share your objectives. Ask questions. Get answers.
Where are you on your CAB journey?
Are you inviting advice from your Partners?
A Partner Advisory Board program provides an opportunity for creating a vision, shared goals, and execution plan for joint success.
Before you decide to facilitate your own Customer Advisory Board meeting, consider this advice.
These 3 myths have hurt many Customer Advisory Board programs. Learn what they are and how to deal with them.
Customers often complain that vendors don’t understand their business. The CAB program and a Buyer’s Journey assessment give you a two-pronged opportunity to show you are listening.
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When used effectively, a CAB can greatly help the CEO and leadership staff to develop, validate, and enhance business strategies.
Before you launch a CAB you need a business case to properly set expectations for your leadership team and your customers. Follow this guide.
Here’s the ideal agenda for your first CAB meeting.
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