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What is a hybrid Customer Advisory Board program?

What is a hybrid Customer Advisory Board program?

by Mike Gospe | Mar 1, 2022 | CAB best practices, Hybrid CAB

As COVID-19 restrictions begin to ease, businesses are wondering what it means for their Customer Advisory Board programs. Here’s how CAB programs are shaping up in 2022. A return to normalcy? Prior to March 2020, all CAB meetings were conducted in person. Most...
10 Tips for Driving a Successful Virtual Advisory Board Program

10 Tips for Driving a Successful Virtual Advisory Board Program

by Mike Gospe | Jan 10, 2022 | CAB best practices, Partner Advisory Boards

Throughout 2020-2021, I coached B2B companies on how to transition their in-person Customer Advisory Board and Partner Advisory Board programs into a useful, productive virtual model.  I facilitated 46 virtual CAB meetings, and I learned a lot about how to make these...
Planning your 2022 CAB program? Three things you need to know

Planning your 2022 CAB program? Three things you need to know

by Mike Gospe | Nov 30, 2021 | CAB best practices, Virtual Customer Advisory Board

The past two years have seen Customer Advisory Boards evolve dramatically. What was traditionally thought of as an in-person meeting has been completely altered because of COVID concerns. And yet, CAB programs have blossomed everywhere. Advances in virtual-meeting...
What I’ve learned from facilitating 20 virtual Advisory Board meetings in 2020

What I’ve learned from facilitating 20 virtual Advisory Board meetings in 2020

by Mike Gospe | May 17, 2021 | CAB best practices, CAB methodology, Homepage, Partner Advisory Boards, Upgrade your CAB

  In 2020, virtual advisory boards were our only option. For 20 years I’ve been facilitating Customer Advisory Board (CAB) and Partner Advisory Board (PAB) meetings. As our world paused, I too, needed to change. How could I continue to help executives stay...
How to become a great facilitator & questioner

How to become a great facilitator & questioner

by Mike Gospe | Mar 9, 2021 | CAB best practices, Facilitation, Virtual Customer Advisory Board, Voice of the Customer

Want to become a great facilitator? For anyone facilitating their own meetings or conducting customer or partner interviews, I highly recommend Warren Berger’s book, A More Beautiful Question, the power of inquiry to spark breakthrough ideas. As a Customer...
Feb 17, 2021 CAB Best Practices panel discussion

Feb 17, 2021 CAB Best Practices panel discussion

by Mike Gospe | Feb 24, 2021 | CAB best practices

Hear from a panel of experts I was invited to participate in a fabulous panel discussion on the topic of CAB best practices.  This was hosted by Andrew Marks of Success Consulting. Here’s a link to the transcript and...
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About Me

Mike GospeMike Gospe is a professional facilitator of Advisory Boards and executive roundtables. He  leads KickStart Alliance’s Advisory Board practice, and he’s helped some of today’s most innovative companies deliver world-class virtual & in-person customer and partner advisory engagements around the world.

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