by Mike Gospe | May 17, 2021 | CAB best practices, CAB methodology, Partner Advisory Boards, Upgrade your CAB
In 2020, virtual advisory boards were our only option. For 20 years I’ve been facilitating Customer Advisory Board (CAB) and Partner Advisory Board (PAB) meetings. As our world paused, I too, needed to change. How could I continue to help executives stay...
by Mike Gospe | Mar 9, 2021 | CAB best practices, Facilitation, Virtual Customer Advisory Board, Voice of the Customer
Want to become a great facilitator? For anyone facilitating their own meetings or conducting customer or partner interviews, I highly recommend Warren Berger’s book, A More Beautiful Question, the power of inquiry to spark breakthrough ideas. As a Customer...
by Mike Gospe | Feb 24, 2021 | CAB best practices
Hear from a panel of experts I was invited to participate in a fabulous panel discussion on the topic of CAB best practices. This was hosted by Andrew Marks of Success Consulting. Here’s a link to the transcript and...
by Mike Gospe | Oct 2, 2020 | CAB best practices, Partner Advisory Boards
Throughout 2020 I’ve been coaching B2B companies on how to transition their in-person Customer Advisory Board and Partner Advisory Board programs into a useful, productive virtual model. Here are 10 tips to make your virtual advisory board program...
by Mike Gospe | Jul 27, 2020 | CAB best practices, CAB methodology, Homepage, Virtual Customer Advisory Board
The Customer Advisory Board (CAB) program has always relied on personal human connection. But when meeting in person is not an option, is the CAB dead? Hardly! In fact, it is more important now. Here’s how one enterprise company is transforming their CAB into a...
by Mike Gospe | May 1, 2020 | CAB best practices, Virtual Customer Advisory Board
Part 1: It's time to re-engineer an interactive CAB journey Part 3: How to run an effective virtual CAB meeting Part 2: Mapping the Interactive CAB Journey This is part 2 of a 3-part series on the evolution of the Customer Advisory Board program. The coronavirus...
