by Mike Gospe | Oct 12, 2022 | CAB best practices, Homepage
Calling all Customer Advisory Board maangers and executive sponsors: please share your wisdom in this 2022 CAB Best Practices survey. As a CAB Strategist for 20 years, I am producing a new in-depth whitepaper on the latest CAB best practices. I would like your help....
by Mike Gospe | Oct 5, 2022 | CAB best practices, CAB budget
It is easy to enjoy strategy-level discussions with your Customer Advisory Board (CAB) members when times are good. The investment in your CAB program is not questioned. However, your CAB program is much more urgent and important when times are uncertain. Like right...
by Mike Gospe | Sep 8, 2022 | CAB best practices, Planning
If you are thinking of your upcoming Customer Advisory Board (CAB) meeting as an “event”, you are missing the full potential of what your CAB represents. The best, most effective CABs programs are purposely managed as strategic assets. You CAB should not be a single...
by Mike Gospe | Mar 1, 2022 | CAB best practices, Hybrid CAB
As COVID-19 restrictions begin to ease, businesses are wondering what it means for their Customer Advisory Board programs. Here’s how CAB programs are shaping up in 2022. A return to normalcy? Prior to March 2020, all CAB meetings were conducted in person. Most...
by Mike Gospe | Jan 10, 2022 | CAB best practices, Homepage, Partner Advisory Boards
Throughout 2020-2021, I coached B2B companies on how to transition their in-person Customer Advisory Board and Partner Advisory Board programs into a useful, productive virtual model. I facilitated 46 virtual CAB meetings, and I learned a lot about how to make these...
by Mike Gospe | Nov 30, 2021 | CAB best practices, Virtual Customer Advisory Board
The past two years have seen Customer Advisory Boards evolve dramatically. What was traditionally thought of as an in-person meeting has been completely altered because of COVID concerns. And yet, CAB programs have blossomed everywhere. Advances in virtual-meeting...
