CAB best practices Archives

How one company is transforming their Customer Advisory Board into a Virtual Community

by Mike Gospe | Jul 27, 2020 | CAB best practices, CAB methodology, Homepage, Virtual Customer Advisory Board

The Customer Advisory Board (CAB) program has always relied on personal human connection. But when meeting in person is not an option, is the CAB dead? Hardly! In fact, it is more important now. Here’s how one enterprise company is transforming their CAB into a...

The Reinvention of the Customer Advisory Board – Part 2

by Mike Gospe | May 1, 2020 | CAB best practices, Virtual Customer Advisory Board

Part 1: It's time to re-engineer an interactive CAB journey Part 3: How to run an effective virtual CAB meeting Part 2: Mapping the Interactive CAB Journey This is part 2 of a 3-part series on the evolution of the Customer Advisory Board program. The coronavirus...

The Reinvention of the Customer Advisory Board – Part 3

by Mike Gospe | May 1, 2020 | CAB best practices, Homepage, Virtual Customer Advisory Board

Part 1: It's time to re-engineer an interactive CAB journey Part 2: Mapping the interactive CAB journey Part 3: How to run an effective virtual CAB meeting This is part 3 of a 3-part series on the reinvention of the Customer Advisory Board. Running a virtual CAB...

Customer Advisory Boards (CABs) and the Coronavirus

by Mike Gospe | Mar 5, 2020 | CAB best practices, Coronavirus

In light of the Coronavirus, companies are rethinking their travel plans and events schedule. Yet, business must still go on. Here are three suggestions for keeping your CAB in motion during this uncertain time. → KickStart Alliance announces new Virtual Advisory...

Whoever understands the customer best wins!

by Mike Gospe | Apr 2, 2019 | CAB best practices, Strategies

I have a simple mantra. We live in a fast-paced world. And, whenever anything (everything) eventually becomes commoditized, the only true remaining differentiator will be the relationship your executives have with your customer decision makers. In fact, I will argue...

What does your Customer Advisory Board and the Great British Baking Show have in common?

by Mike Gospe | Dec 18, 2018 | CAB best practices, CAB critique, Strategies

Last week I wrapped up my final Customer Advisory Board meetings for the year. I had wonderful opportunities to work with some great clients on forming and facilitating their CABs, in addition to providing CAB critiques to a variety of enterprise and start-up...