by Mike Gospe | Feb 27, 2024 | CAB best practices
You’ve worked hard on your Customer Advisory Board (CAB) program. When executed correctly, you’ve created a corporate asset that provides ongoing advice and perspective for your CEO and leadership team. Advice that validates your value proposition and...
by Mike Gospe | Jan 22, 2024 | CAB best practices
Customer Advisory Boards (CAB) are the most important meeting your leadership team may host all year. This is because it is the one place, one time, where your CEO and team meet with your most important customers to talk about the future. To get the most out of this...
by Mike Gospe | Jan 9, 2024 | CAB best practices, Traits & Characteristics
Customer Advisory Board (CAB) programs have become commonplace, but they are not all alike. Sadly, many are mediocre. They fail to fully harness the wisdom and market opportunities a CAB can provide because they are not properly designed, facilitated, nor integrated...
by Mike Gospe | Jan 4, 2024 | CAB best practices
It’s January. That means it’s CAB planning season! These six Customer Advisory Board best practices will ensure you design and deliver a best-in-class experience for both your executive team and your most important customers. This is how some of today’s...
by Mike Gospe | Oct 30, 2023 | CAB best practices, Partner Advisory Boards
This article was originally posted in January, 2022. It has been updated in October, 2023 to apply to today’s CAB environment. _____________________________________ I designed and facilitated my first Customer Advisory Board (CAB) meeting in April of 2002. Since...
by Mike Gospe | Jul 10, 2023 | CAB best practices, Homepage
When it comes to the success of your Customer Advisory Board (CAB) meeting, substance is always more important than style. What you talk about matters more than where you host your meeting. But that doesn’t mean you shouldn’t have a little fun. In my 20+...
