by Mike Gospe | Mar 1, 2022 | CAB best practices, Hybrid CAB
As COVID-19 restrictions begin to ease, businesses are wondering what it means for their Customer Advisory Board programs. Here’s how CAB programs are shaping up in 2022. A return to normalcy? Prior to March 2020, all CAB meetings were conducted in person. Most...
by Mike Gospe | Jan 10, 2022 | CAB best practices, Partner Advisory Boards
Throughout 2020-2021, I coached B2B companies on how to transition their in-person Customer Advisory Board and Partner Advisory Board programs into a useful, productive virtual model. I facilitated 46 virtual CAB meetings, and I learned a lot about how to make these...
by Mike Gospe | Nov 30, 2021 | CAB best practices, Virtual Customer Advisory Board
The past two years have seen Customer Advisory Boards evolve dramatically. What was traditionally thought of as an in-person meeting has been completely altered because of COVID concerns. And yet, CAB programs have blossomed everywhere. Advances in virtual-meeting...
by Mike Gospe | May 17, 2021 | CAB best practices, CAB methodology, Homepage, Partner Advisory Boards, Upgrade your CAB
In 2020, virtual advisory boards were our only option. For 20 years I’ve been facilitating Customer Advisory Board (CAB) and Partner Advisory Board (PAB) meetings. As our world paused, I too, needed to change. How could I continue to help executives stay...
by Mike Gospe | Mar 9, 2021 | CAB best practices, Facilitation, Virtual Customer Advisory Board, Voice of the Customer
Want to become a great facilitator? For anyone facilitating their own meetings or conducting customer or partner interviews, I highly recommend Warren Berger’s book, A More Beautiful Question, the power of inquiry to spark breakthrough ideas. As a Customer...
by Mike Gospe | Feb 24, 2021 | CAB best practices
Hear from a panel of experts I was invited to participate in a fabulous panel discussion on the topic of CAB best practices. This was hosted by Andrew Marks of Success Consulting. Here’s a link to the transcript and...
