by Mike Gospe | Mar 5, 2020 | CAB best practices, Coronavirus
In light of the Coronavirus, companies are rethinking their travel plans and events schedule. Yet, business must still go on. Here are three suggestions for keeping your CAB in motion during this uncertain time. 1) Break your CAB members into two or three smaller...
by Mike Gospe | Apr 2, 2019 | CAB best practices, Strategies
I have a simple mantra. We live in a fast-paced world. And, whenever anything (everything) eventually becomes commoditized, the only true remaining differentiator will be the relationship your executives have with your customer decision makers. In fact, I will argue...
by Mike Gospe | Dec 18, 2018 | CAB best practices, CAB critique, Strategies
Last week I wrapped up my final Customer Advisory Board meetings for the year. I had wonderful opportunities to work with some great clients on forming and facilitating their CABs, in addition to providing CAB critiques to a variety of enterprise and start-up...
