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Apply 4 Customer Advisory Board best practices to your next CAB meeting

Apply 4 Customer Advisory Board best practices to your next CAB meeting

by Mike Gospe | Jun 5, 2023 | CAB best practices

The pandemic, rising inflation, and the impending recession have had a direct impact on how Customer Advisory Board (CAB) programs are now run. In fact, among the many strategies employed by companies to navigate these uncertain times, the role of the CAB has become...
Planning your next CAB meeting? Three things you need to know

Planning your next CAB meeting? Three things you need to know

by Mike Gospe | Jun 5, 2023 | CAB best practices, Homepage, Virtual Customer Advisory Board

The past two years have seen Customer Advisory Boards evolve dramatically. What was traditionally thought of as an in-person meeting has been completely altered because of COVID concerns. And yet, CAB programs have blossomed everywhere. Advances in virtual-meeting...
3 Ways to keep your Customer Advisory Board afloat when your budget gets cut

3 Ways to keep your Customer Advisory Board afloat when your budget gets cut

by Mike Gospe | Oct 5, 2022 | CAB best practices, CAB budget

It is easy to enjoy strategy-level discussions with your Customer Advisory Board (CAB) members when times are good. The investment in your CAB program is not questioned. However, your CAB program is much more urgent and important when times are uncertain. Like right...
The good, better, and bests of Customer Advisory Boards

The good, better, and bests of Customer Advisory Boards

by Mike Gospe | Sep 8, 2022 | CAB best practices, Homepage, Planning

If you are thinking of your upcoming Customer Advisory Board (CAB) meeting as an “event”, you are missing the full potential of what your CAB represents. The best, most effective CABs programs are purposely managed as strategic assets. You CAB should not be a single...
What is a hybrid Customer Advisory Board program?

What is a hybrid Customer Advisory Board program?

by Mike Gospe | Mar 1, 2022 | CAB best practices

As COVID-19 restrictions begin to ease, businesses are wondering what it means for their Customer Advisory Board programs. Here’s how CAB programs are shaping up in 2022. A return to normalcy? Prior to March 2020, all CAB meetings were conducted in person. Most...
What I’ve learned from facilitating 20 virtual Advisory Board meetings in 2020

What I’ve learned from facilitating 20 virtual Advisory Board meetings in 2020

by Mike Gospe | May 17, 2021 | CAB best practices, CAB methodology, Partner Advisory Boards, Upgrade your CAB

  In 2020, virtual advisory boards were our only option. For 20 years I’ve been facilitating Customer Advisory Board (CAB) and Partner Advisory Board (PAB) meetings. As our world paused, I too, needed to change. How could I continue to help executives stay...
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About Me

Mike GospeMike Gospe is a Customer Advisory Board (CAB) & Partner Advisory Board (PAB) strategist & professional facilitator. Over the past 20 years, Mike has facilitated more than 250+ CAB and executive roundtable meetings around the world. He  leads KickStart Alliance’s Advisory Board practice, and he’s helped some of today’s most innovative companies deliver world-class virtual & in-person customer and partner advisory engagements.

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