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Planning your 2022 CAB program? Three things you need to know

Planning your 2022 CAB program? Three things you need to know

by Mike Gospe | Nov 30, 2021 | CAB best practices, Virtual Customer Advisory Board

The past two years have seen Customer Advisory Boards evolve dramatically. What was traditionally thought of as an in-person meeting has been completely altered because of COVID concerns. And yet, CAB programs have blossomed everywhere. Advances in virtual-meeting...
How to become a great facilitator & questioner

How to become a great facilitator & questioner

by Mike Gospe | Mar 9, 2021 | CAB best practices, Facilitation, Virtual Customer Advisory Board, Voice of the Customer

Want to become a great facilitator? For anyone facilitating their own meetings or conducting customer or partner interviews, I highly recommend Warren Berger’s book, A More Beautiful Question, the power of inquiry to spark breakthrough ideas. As a Customer...
Insights from facilitating Advisory Board meetings in 2020: We are all connected

Insights from facilitating Advisory Board meetings in 2020: We are all connected

by Mike Gospe | Sep 15, 2020 | Virtual Customer Advisory Board

Over the past six months, I’ve had the opportunity to interview 40+ CAB and PAB members, coach 15 companies, and facilitate six Advisory Board meetings, with more gearing up for September and October. The customers and partners attending these meetings come from a...
How one company is transforming their Customer Advisory Board into a Virtual Community

How one company is transforming their Customer Advisory Board into a Virtual Community

by Mike Gospe | Jul 27, 2020 | CAB best practices, CAB methodology, Homepage, Virtual Customer Advisory Board

The Customer Advisory Board (CAB) program has always relied on personal human connection. But when meeting in person is not an option, is the CAB dead? Hardly! In fact, it is more important now. Here’s how one enterprise company is transforming their CAB into a...
The Reinvention of the Customer Advisory Board – Part 2

The Reinvention of the Customer Advisory Board – Part 2

by Mike Gospe | May 1, 2020 | CAB best practices, Virtual Customer Advisory Board

Part 1: It's time to re-engineer an interactive CAB journey Part 3: How to run an effective virtual CAB meeting Part 2: Mapping the Interactive CAB Journey This is part 2 of a 3-part series on the evolution of the Customer Advisory Board program. The coronavirus...
The Reinvention of the Customer Advisory Board – Part 3

The Reinvention of the Customer Advisory Board – Part 3

by Mike Gospe | May 1, 2020 | CAB best practices, Virtual Customer Advisory Board

Part 1: It's time to re-engineer an interactive CAB journey Part 2: Mapping the interactive CAB journey Part 3: How to run an effective virtual CAB meeting This is part 3 of a 3-part series on the reinvention of the Customer Advisory Board. Running a virtual CAB...

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About Me

Mike GospeMike Gospe is a professional facilitator of Advisory Boards and executive roundtables. He  leads KickStart Alliance’s Advisory Board practice, and he’s helped some of today’s most innovative companies deliver world-class virtual & in-person customer and partner advisory engagements around the world.

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