Take your Customer Advisory Board to the next level
Hint: a new level of collaboration is required
What a world-class CAB looks like
Is your CAB functioning at peak performance? Don’t be afraid to push yours to the next level.
How to make your CAB "world-class"
What “world class” means to you and to your customers is not the same thing!
How & when to re-energize your CAB program
Keeping your CAB program fresh & energized requires attention. Don’t let yours become stagnant.
3 Signs your CAB may be ready for a refresh
Does your CAB feel stale? It may be time to shake things up a bit.
What does your CAB and the Great British Baking Show have in common?
Don’t let your CAB style overshadow substance!
The finesse of facilitation
Successful execution of your CAB meeting rests on your facilitator. Here’s how to get them to perform at their best.
3 Rules to becoming a better facilitator
Facilitating your own CAB? Follow these rules to avoid common traps.
9 Characteristics of a great CAB facilitator
Whether you hire a skilled facilitator or run it yourself, look for these 9 traits.
Knowing how to interview your C-suite customers is an essential skill. Here’s how to do it well.
The CAB and the Buyer's Journey
These two tools are essential to helping you better understand your customers.
Advice on how to interview your C-suite customers
Interviewing your executive customers need not be intimidating. Here’s how to do it well.
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