Take your Customer Advisory Board to the next level


Hint: a new level of collaboration is required

What a world-class CAB looks like

Is your CAB functioning at peak performance? Don’t be afraid to push yours to the next level.

How to make your CAB "world-class"

What “world class” means to you and  to your customers is not the same thing!

The Future of Customer Advisory Boards

CAB cadence, tighter linkages, evolving relationships.

Going virtual!

It’s time to re-engineer an interactive CAB journey. (Read the 3 part series)

How & when to re-energize your CAB program

Keeping your CAB program fresh & energized requires attention. Don’t let yours become stagnant.

3 Signs your CAB may be ready for a refresh

Does your CAB feel stale? It may be time to shake things up a bit.

"Welcome to our CAB Alumni program"

What do you do when a CAB member is no longer adding value?

What does your CAB and the Great British Baking Show have in common?

Don’t let your CAB style overshadow substance!

The finesse of facilitation

Successful execution of your CAB meeting rests on your facilitator. Here’s how to get them to perform at their best.

3 Rules to becoming a better facilitator

Facilitating your own CAB? Follow these rules to avoid common traps.

9 Characteristics of a great CAB facilitator

Whether you hire a skilled facilitator or run it yourself, look for these 9 traits.

Interviewing Customers

Knowing how to interview your C-suite customers is an essential skill. Here’s how to do it well.

The CAB and the Buyer's Journey

These two tools are essential to helping you better understand your customers.

Advice on how to interview your C-suite customers

Interviewing your executive customers need not be intimidating. Here’s how to do it well.

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