New: Check out KickStart Alliance’s innovative “Virtual Advisory Board” model
Learn how to integrate it with your current Customer Advisory Board program. Read the press release.
What is a Customer Advisory Board?
CAB Characteristics
A strategy-level focus group
Agendas are forward-looking. Use your CAB to discover how to stay relevant given the state of the market.
Your "inner sanctum"
An exclusive group of C-suite decision makers of 20 people: 8-12 customers, 6-7 of your leadership staff, and a facilitator.
An interactive conversation
Customers do 80% of the talking. You do 80% of the listening. Agendas are comprised of discussion modules, not a parade of product updates.
Where are you on your CAB journey?
I need help building a business case
Building a business case to support your CAB program is no small task.
START HERE
I'm planning my 1st CAB meeting
Apply this proven methodology for executing a world-class CAB experience.
LEARN MORE
I want to take my CAB to the next level
Running a CAB for a while? Harness advanced strategy and engagement techniques.
STRETCH YOURSELF
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