Planning your first CAB meeting
Strategy & Objectives
When planning your CAB, do not start with the invitation list! Start with a clear objective and strategy on how to achieve it.
How do you invite C-suite executives you do not yet know? Here’s the most effective way to invite the right people.
Making contact is not as hard as you think.
Regardless of industry, these 3 reasons are always the same.
CAB Agenda Tips & Tricks
Customers do 80% of the talking. You do 80% of the listening.
Content prep requires careful thought. Do not throw slides together. Avoid “Death by PowerPoint”.
Guidance to help you execute a worthy CAB experience.
Here are my favorite US CAB locations (2019).
Create an “inner sanctum” that encourages candid conversations.
The role of the sales team in your CAB
Some advice for managing internal politics when it comes to your sales teams’ role with the CAB.
The CAB is not (must not!) be a sales meeting.
However, this does not mean that your sales team does not play a role.
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