by Mike Gospe | Jan 3, 2022 | CAB best practices, CAB methodology, CAB model, Homepage
Companies are starting to plan for their spring Customer Advisory Board meetings now. We all hope that business travel and in-person meetings will return this year; but it’s wise to plan for several options. This plan has a heavy virtual component, but with a...
by Mike Gospe | May 17, 2021 | CAB best practices, CAB methodology, Homepage, Partner Advisory Boards, Upgrade your CAB
In 2020, virtual advisory boards were our only option. For 20 years I’ve been facilitating Customer Advisory Board (CAB) and Partner Advisory Board (PAB) meetings. As our world paused, I too, needed to change. How could I continue to help executives stay...
by Mike Gospe | Jul 27, 2020 | CAB best practices, CAB methodology, Homepage, Virtual Customer Advisory Board
The Customer Advisory Board (CAB) program has always relied on personal human connection. But when meeting in person is not an option, is the CAB dead? Hardly! In fact, it is more important now. Here’s how one enterprise company is transforming their CAB into a...
by Mike Gospe | Jan 4, 2019 | CAB methodology
Launching your Customer Advisory Board program this year? Here are the three first steps that will guide your success. 1. Define a clear, focused objective for your CAB program and your inaugural CAB meeting. Most first-time CAB managers and executive sponsors make...
by Mike Gospe | Sep 14, 2018 | CAB methodology
A Customer Advisory Board should never be thought of as a “single meeting.” There is much more at stake. Your CAB must be treated with respect as a strategic asset to your company. It represents the one place where a dozen of your most trusted customers...
