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What I’ve learned from facilitating 20 virtual Advisory Board meetings in 2020

What I’ve learned from facilitating 20 virtual Advisory Board meetings in 2020

by Mike Gospe | May 17, 2021 | CAB best practices, CAB methodology, Partner Advisory Boards, Upgrade your CAB

  In 2020, virtual advisory boards were our only option. For 20 years I’ve been facilitating Customer Advisory Board (CAB) and Partner Advisory Board (PAB) meetings. As our world paused, I too, needed to change. How could I continue to help executives stay...
How one company is transforming their Customer Advisory Board into a Virtual Community

How one company is transforming their Customer Advisory Board into a Virtual Community

by Mike Gospe | Jul 27, 2020 | CAB best practices, CAB methodology, Homepage, Virtual Customer Advisory Board

The Customer Advisory Board (CAB) program has always relied on personal human connection. But when meeting in person is not an option, is the CAB dead? Hardly! In fact, it is more important now. Here’s how one enterprise company is transforming their CAB into a...
3 Steps to Guide your Customer Advisory Board Success

3 Steps to Guide your Customer Advisory Board Success

by Mike Gospe | Jan 4, 2019 | CAB methodology

Launching your Customer Advisory Board program this year? Here are the three first steps that will guide your success. 1. Define a clear, focused objective for your CAB program and your inaugural CAB meeting. Most first-time CAB managers and executive sponsors make...
5 Steps to designing your Customer Advisory Board program

5 Steps to designing your Customer Advisory Board program

by Mike Gospe | Sep 14, 2018 | CAB methodology

A Customer Advisory Board should never be thought of as a “single meeting.” There is much more at stake. Your CAB must be treated with respect as a strategic asset to your company. It represents the one place where a dozen of your most trusted customers...

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About Me

Mike GospeMike Gospe is a Customer Advisory Board (CAB) & Partner Advisory Board (PAB) strategist & professional facilitator. Over the past 20 years, Mike has facilitated more than 250+ CAB and executive roundtable meetings around the world. HeĀ  leads KickStart Alliance’s Advisory Board practice, and he’s helped some of today’s most innovative companies deliver world-class virtual & in-person customer and partner advisory engagements.

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