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Top 3 Customer Advisory Board (CAB) meeting venues for 2023

Top 3 Customer Advisory Board (CAB) meeting venues for 2023

by Mike Gospe | Jul 10, 2023 | CAB best practices, Homepage

When it comes to the success of your Customer Advisory Board (CAB) meeting, substance is always more important than style. What you talk about matters more than where you host your meeting. But that doesn’t mean you shouldn’t have a little fun. In my 20+...
Apply 4 Customer Advisory Board best practices to your next CAB meeting

Apply 4 Customer Advisory Board best practices to your next CAB meeting

by Mike Gospe | Jun 5, 2023 | CAB best practices, Homepage

The pandemic, rising inflation, and the impending recession have had a direct impact on how Customer Advisory Board (CAB) programs are now run. In fact, among the many strategies employed by companies to navigate these uncertain times, the role of the CAB has become...
Planning your next CAB meeting? Three things you need to know

Planning your next CAB meeting? Three things you need to know

by Mike Gospe | Jun 5, 2023 | CAB best practices, Homepage, Virtual Customer Advisory Board

The past two years have seen Customer Advisory Boards evolve dramatically. What was traditionally thought of as an in-person meeting has been completely altered because of COVID concerns. And yet, CAB programs have blossomed everywhere. Advances in virtual-meeting...
What is the value of a Customer Advisory Board (CAB)?

What is the value of a Customer Advisory Board (CAB)?

by Mike Gospe | May 16, 2023 | CAB value, Homepage

What makes a Customer Advisory Board (CAB) so valuable? This is a really good question, and one that CEOs wrestle with especially if they have never run a CAB program before. Often, the default expectation is that if the CAB doesn’t immediately result in...
Customer Advisory Boards & the Buyer’s Journey

Customer Advisory Boards & the Buyer’s Journey

by Mike Gospe | Apr 18, 2022 | Buyer's Journey, Homepage, Planning

Customers often complain that vendors don’t understand their business. The CAB program and a Buyer’s Journey assessment give you a two-pronged opportunity to show you are listening. These tools share a common objective: to develop an in-depth appreciation...
10 Tips for Driving a Successful Virtual or In-person Advisory Board Program

10 Tips for Driving a Successful Virtual or In-person Advisory Board Program

by Mike Gospe | Jan 10, 2022 | CAB best practices, Homepage, Partner Advisory Boards

Throughout 2020-2021, I coached B2B companies on how to transition their in-person Customer Advisory Board and Partner Advisory Board programs into a useful, productive virtual model.  I facilitated 46 virtual CAB meetings, and I learned a lot about how to make these...
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About Me

Mike GospeMike Gospe is a Customer Advisory Board (CAB) & Partner Advisory Board (PAB) strategist & professional facilitator. Over the past 20 years, Mike has facilitated more than 250 CAB and executive roundtable meetings around the world. He  leads KickStart Alliance’s Advisory Board practice, and he’s helped some of today’s most innovative companies deliver world-class virtual & in-person customer and partner advisory engagements.

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