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Take part in our 2022 CAB Best Practices survey

Take part in our 2022 CAB Best Practices survey

by Mike Gospe | Oct 12, 2022 | CAB best practices, Homepage

Calling all Customer Advisory Board maangers and executive sponsors: please share your wisdom in this 2022 CAB Best Practices survey. As a CAB Strategist for 20 years, I am producing a new in-depth whitepaper on the latest CAB best practices. I would like your help....
10 Tips for Driving a Successful Virtual or In-person Advisory Board Program

10 Tips for Driving a Successful Virtual or In-person Advisory Board Program

by Mike Gospe | Jan 10, 2022 | CAB best practices, Homepage, Partner Advisory Boards

Throughout 2020-2021, I coached B2B companies on how to transition their in-person Customer Advisory Board and Partner Advisory Board programs into a useful, productive virtual model.  I facilitated 46 virtual CAB meetings, and I learned a lot about how to make these...
How one company is transforming their Customer Advisory Board into a Virtual Community

How one company is transforming their Customer Advisory Board into a Virtual Community

by Mike Gospe | Jul 27, 2020 | CAB best practices, CAB methodology, Homepage, Virtual Customer Advisory Board

The Customer Advisory Board (CAB) program has always relied on personal human connection. But when meeting in person is not an option, is the CAB dead? Hardly! In fact, it is more important now. Here’s how one enterprise company is transforming their CAB into a...
How to use your CAB to drive alignment of your company’s strategic direction

How to use your CAB to drive alignment of your company’s strategic direction

by Mike Gospe | Nov 4, 2019 | CAB Business Case, Homepage, Planning, Strategies

A CAB is a strategy tool that should help your leadership team drive internal alignment tie directly to your annual business planning process. It should not exist in a vacuum. Here’s an example of how one CEO linked the two. Lack of internal alignment John and...
5 rules for designing your best Customer Advisory Board

5 rules for designing your best Customer Advisory Board

by Mike Gospe | Jun 1, 2018 | Homepage, Planning, Strategies

Many companies are now discovering the benefits of sponsoring a Customer Advisory Board (CAB). Want to get the most out of your CAB? You need to embrace these 5 rules. When used effectively, this critical engagement tool greatly helps CEOs and staff to develop,...
3 Tips for Building the Business Case for your Customer Advisory Board

3 Tips for Building the Business Case for your Customer Advisory Board

by Mike Gospe | Mar 7, 2018 | CAB Business Case, Homepage

Building a business case to support your Customer Advisory Board (CAB) initiative is no small task. One of the biggest mistakes is when executives interpret the CAB to be merely a “marketing event”. When this assumption is made, companies dramatically...
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About Me

Mike GospeMike Gospe is a professional facilitator of Advisory Boards and executive roundtables. He  leads KickStart Alliance’s Advisory Board practice, and he’s helped some of today’s most innovative companies deliver world-class virtual & in-person customer and partner advisory engagements around the world.

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