by Mike Gospe | May 17, 2021 | CAB best practices, CAB methodology, Homepage, Partner Advisory Boards, Upgrade your CAB
In 2020, virtual advisory boards were our only option. For 20 years I’ve been facilitating Customer Advisory Board (CAB) and Partner Advisory Board (PAB) meetings. As our world paused, I too, needed to change. How could I continue to help executives stay...
by Mike Gospe | Jul 27, 2020 | CAB best practices, CAB methodology, Homepage, Virtual Customer Advisory Board
The Customer Advisory Board (CAB) program has always relied on personal human connection. But when meeting in person is not an option, is the CAB dead? Hardly! In fact, it is more important now. Here’s how one enterprise company is transforming their CAB into a...
by Mike Gospe | Nov 4, 2019 | CAB Business Case, Homepage, Planning, Strategies
A CAB is a strategy tool that should help your leadership team drive internal alignment tie directly to your annual business planning process. It should not exist in a vacuum. Here’s an example of how one CEO linked the two. Lack of internal alignment John and...
by Mike Gospe | Jun 1, 2018 | Homepage, Planning, Strategies
Many companies are now discovering the benefits of sponsoring a Customer Advisory Board (CAB). Want to get the most out of your CAB? You need to embrace these 5 rules. When used effectively, this critical engagement tool greatly helps CEOs and staff to develop,...
by Mike Gospe | Mar 7, 2018 | CAB Business Case, Homepage
Building a business case to support your Customer Advisory Board (CAB) initiative is no small task. One of the biggest mistakes is when executives interpret the CAB to be merely a “marketing event”. When this assumption is made, companies dramatically...
by Mike Gospe | Jun 12, 2017 | Agendas, Homepage
The Customer Advisory Board agenda must be driven by your CAB objectives. Not the other way around. Once you and your team have a shared understanding of what you want to achieve, then you can start focusing on the details. The inaugural CAB meeting is especially...
