by Mike Gospe | Oct 12, 2022 | CAB best practices, Homepage
Calling all Customer Advisory Board maangers and executive sponsors: please share your wisdom in this 2022 CAB Best Practices survey. As a CAB Strategist for 20 years, I am producing a new in-depth whitepaper on the latest CAB best practices. I would like your help....
by Mike Gospe | Jan 10, 2022 | CAB best practices, Homepage, Partner Advisory Boards
Throughout 2020-2021, I coached B2B companies on how to transition their in-person Customer Advisory Board and Partner Advisory Board programs into a useful, productive virtual model. I facilitated 46 virtual CAB meetings, and I learned a lot about how to make these...
by Mike Gospe | Jul 27, 2020 | CAB best practices, CAB methodology, Homepage, Virtual Customer Advisory Board
The Customer Advisory Board (CAB) program has always relied on personal human connection. But when meeting in person is not an option, is the CAB dead? Hardly! In fact, it is more important now. Here’s how one enterprise company is transforming their CAB into a...
by Mike Gospe | Nov 4, 2019 | CAB Business Case, Homepage, Planning, Strategies
A CAB is a strategy tool that should help your leadership team drive internal alignment tie directly to your annual business planning process. It should not exist in a vacuum. Here’s an example of how one CEO linked the two. Lack of internal alignment John and...
by Mike Gospe | Jun 1, 2018 | Homepage, Planning, Strategies
Many companies are now discovering the benefits of sponsoring a Customer Advisory Board (CAB). Want to get the most out of your CAB? You need to embrace these 5 rules. When used effectively, this critical engagement tool greatly helps CEOs and staff to develop,...
by Mike Gospe | Mar 7, 2018 | CAB Business Case, Homepage
Building a business case to support your Customer Advisory Board (CAB) initiative is no small task. One of the biggest mistakes is when executives interpret the CAB to be merely a “marketing event”. When this assumption is made, companies dramatically...
