by Mike Gospe | Jul 10, 2023 | CAB best practices, Homepage
When it comes to the success of your Customer Advisory Board (CAB) meeting, substance is always more important than style. What you talk about matters more than where you host your meeting. But that doesn’t mean you shouldn’t have a little fun. In my 20+...
by Mike Gospe | Jun 5, 2023 | CAB best practices, Homepage
The pandemic, rising inflation, and the impending recession have had a direct impact on how Customer Advisory Board (CAB) programs are now run. In fact, among the many strategies employed by companies to navigate these uncertain times, the role of the CAB has become...
by Mike Gospe | Jun 5, 2023 | CAB best practices, Homepage, Virtual Customer Advisory Board
The past two years have seen Customer Advisory Boards evolve dramatically. What was traditionally thought of as an in-person meeting has been completely altered because of COVID concerns. And yet, CAB programs have blossomed everywhere. Advances in virtual-meeting...
by Mike Gospe | May 16, 2023 | CAB value, Homepage
What makes a Customer Advisory Board (CAB) so valuable? This is a really good question, and one that CEOs wrestle with especially if they have never run a CAB program before. Often, the default expectation is that if the CAB doesn’t immediately result in...
by Mike Gospe | Apr 18, 2022 | Buyer's Journey, Homepage, Planning
Customers often complain that vendors don’t understand their business. The CAB program and a Buyer’s Journey assessment give you a two-pronged opportunity to show you are listening. These tools share a common objective: to develop an in-depth appreciation...
by Mike Gospe | Jan 10, 2022 | CAB best practices, Homepage, Partner Advisory Boards
Throughout 2020-2021, I coached B2B companies on how to transition their in-person Customer Advisory Board and Partner Advisory Board programs into a useful, productive virtual model. I facilitated 46 virtual CAB meetings, and I learned a lot about how to make these...
