by Mike Gospe | Jun 12, 2017 | Agendas, Homepage
The Customer Advisory Board agenda must be driven by your CAB objectives. Not the other way around. Once you and your team have a shared understanding of what you want to achieve, then you can start focusing on the details. The inaugural CAB meeting is especially...
by Mike Gospe | May 31, 2017 | Agendas, Homepage
This is a very common question: Should our CAB meeting include a guest speaker? At first glance, many marketers believe the answer is an obvious “yes”. However, behind this question is a false presumption. Not long ago, two companies decided to include a...
by Mike Gospe | May 22, 2017 | Homepage, Planning
It’s never too early to start planning your CAB. Consider that it takes 3 months to effectively plan a world-class CAB meeting. Here are 3 tips to start planning your next CAB meeting. The value you get out of your CAB is directly related to the thoughtfulness...
