by Mike Gospe | Apr 6, 2018 | CAB Business Case, Competitive Advantage, Homepage, Planning
What makes a customer advisory board (CAB) program truly world-class? While these signs are easy to recognize, they are often difficult to implement because “world-class” means something different to the host company and to your CAB members. It’s too...
by Mike Gospe | Jun 23, 2017 | Homepage, Planning, Strategies, Voice of the Customer
Most companies run a CAB that is disconnected from their annual executive planning offsite. This is a missed opportunity. Here is a simple case study of how one CEO directly tied his executive planning offsite to his CAB. The result was an “a ha!” moment...
by Mike Gospe | Jun 12, 2017 | Agendas, Homepage
The Customer Advisory Board agenda must be driven by your CAB objectives. Not the other way around. Once you and your team have a shared understanding of what you want to achieve, then you can start focusing on the details. The inaugural CAB meeting is especially...
by Mike Gospe | May 29, 2017 | Homepage, Objectives, Planning
Executives lament that they spend far too much time in ineffective meetings. You can’t afford to have your Customer Advisory Board meetings fail to deliver value to you and your customers. Within the structure of world-class CAB meetings, there are 4 guiding...
by Mike Gospe | May 18, 2017 | CAB Business Case, Homepage
While the Customer Advisory Board (CAB) is most definitely not a sales meeting, it can have a profound affect on the sales momentum with key accounts. Janet Flores, a veteran SVP of Sales shares two of her success stories in this guest blog post. As a Senior Sales...
