by Mike Gospe | May 18, 2021 | Homepage
Are you ready for a powerful CAB experience in 2021? Everyone is suffering from Zoom overload. So, how do you engage CAB members in meaningful, strategic discussions? How do you build relationships when you can’t be there in person? I planned and facilitated 20...
by Mike Gospe | Jul 27, 2020 | CAB best practices, CAB methodology, Homepage, Virtual Customer Advisory Board
The Customer Advisory Board (CAB) program has always relied on personal human connection. But when meeting in person is not an option, is the CAB dead? Hardly! In fact, it is more important now. Here’s how one enterprise company is transforming their CAB into a...
by Mike Gospe | May 1, 2020 | CAB best practices, Homepage, Virtual Customer Advisory Board
Part 1: It's time to re-engineer an interactive CAB journey Part 2: Mapping the interactive CAB journey Part 3: How to run an effective virtual CAB meeting This is part 3 of a 3-part series on the reinvention of the Customer Advisory Board. Running a virtual CAB...
by Mike Gospe | Nov 4, 2019 | CAB Business Case, Homepage, Planning, Strategies
A CAB is a strategy tool that should help your leadership team drive internal alignment tie directly to your annual business planning process. It should not exist in a vacuum. Here’s an example of how one CEO linked the two. Lack of internal alignment John and...
by Mike Gospe | Jun 1, 2018 | Homepage, Planning, Strategies
Many companies are now discovering the benefits of sponsoring a Customer Advisory Board (CAB). Want to get the most out of your CAB? You need to embrace these 5 rules. When used effectively, this critical engagement tool greatly helps CEOs and staff to develop,...
by Mike Gospe | Mar 7, 2018 | CAB Business Case, Homepage
Building a business case to support your Customer Advisory Board (CAB) initiative is no small task. One of the biggest mistakes is when executives interpret the CAB to be merely a “marketing event”. When this assumption is made, companies dramatically...
