by Mike Gospe | Jun 23, 2017 | Homepage, Planning, Strategies, Voice of the Customer
Most companies run a CAB that is disconnected from their annual executive planning offsite. This is a missed opportunity. Here is a simple case study of how one CEO directly tied his executive planning offsite to his CAB. The result was an “a ha!” moment...
by Mike Gospe | May 22, 2017 | Homepage, Planning
It’s never too early to start planning your CAB. Consider that it takes 3 months to effectively plan a world-class CAB meeting. Here are 3 tips to start planning your next CAB meeting. The value you get out of your CAB is directly related to the thoughtfulness...
by Mike Gospe | May 18, 2017 | CAB Business Case, Homepage
While the Customer Advisory Board (CAB) is most definitely not a sales meeting, it can have a profound affect on the sales momentum with key accounts. Janet Flores, a veteran SVP of Sales shares two of her success stories in this guest blog post. As a Senior Sales...
