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What is the value of a Customer Advisory Board (CAB)?

What is the value of a Customer Advisory Board (CAB)?

by Mike Gospe | May 16, 2023 | CAB value, Homepage

What makes a Customer Advisory Board (CAB) so valuable? This is a really good question, and one that CEOs wrestle with especially if they have never run a CAB program before. Often, the default expectation is that if the CAB doesn’t immediately result in...

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About Me

Mike GospeMike Gospe is a Customer Advisory Board (CAB) & Partner Advisory Board (PAB) strategist & professional facilitator. Over the past 20 years, Mike has facilitated more than 250 CAB and executive roundtable meetings around the world. HeĀ  leads KickStart Alliance’s Advisory Board practice, and he’s helped some of today’s most innovative companies deliver world-class virtual & in-person customer and partner advisory engagements.

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