by Mike Gospe | Jun 1, 2018 | Planning, Strategies
Many companies are now discovering the benefits of sponsoring a Customer Advisory Board (CAB). Want to get the most out of your CAB? You need to embrace these 5 rules. When used effectively, this critical engagement tool greatly helps CEOs and staff to develop,...
by Mike Gospe | Apr 6, 2018 | CAB Business Case, Competitive Advantage, Planning
What makes a customer advisory board (CAB) program truly world-class? While these signs are easy to recognize, they are often difficult to implement because “world-class” means something different to the host company and to your CAB members. It’s too...
by Mike Gospe | Oct 3, 2017 | Homepage, Planning, Strategies
Last month I wrote a blog post on my reflections of having worked on Customer Advisory Boards for the past 15 years. Today, I want to look ahead. Here’s what I believe CAB programs will look like 3 years from now. Beginning in 2002, the spark that ignited the...
by Mike Gospe | Jun 23, 2017 | Homepage, Planning, Strategies, Voice of the Customer
Most companies run a CAB that is disconnected from their annual executive planning offsite. This is a missed opportunity. Here is a simple case study of how one CEO directly tied his executive planning offsite to his CAB. The result was an “a ha!” moment...
by Mike Gospe | May 29, 2017 | Homepage, Objectives, Planning
Executives lament that they spend far too much time in ineffective meetings. You can’t afford to have your Customer Advisory Board meetings fail to deliver value to you and your customers. Within the structure of world-class CAB meetings, there are 4 guiding...
by Mike Gospe | May 29, 2017 | Agendas, Planning
Is your Customer Advisory Board (CAB) dynamic, filled with topical content and energized conversation? If so, then you are on the path to greatness! If not, it may be time to shake things up. Here are a few signs that it may be time for a refresh. 1) It’s hard to...
