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How to make your Customer Advisory Board “world-class”

How to make your Customer Advisory Board “world-class”

by Mike Gospe | Apr 6, 2018 | CAB Business Case, Competitive Advantage, Planning

What makes a customer advisory board (CAB) program truly world-class? While these signs are easy to recognize, they are often difficult to implement because “world-class” means something different to the host company and to your CAB members. It’s too...
Podcast: CAB competitive advantage

Podcast: CAB competitive advantage

by Mike Gospe | May 22, 2017 | Competitive Advantage, Strategies

This is a podcast about CAB competitive advantage – specifically about how some tech companies are using their Customer Advisory Board to identify and strengthen theirs. Mike Gospe was interviewed by Linda Popky, CEO of the marketing firm Leverage2Market, and...

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About Me

Mike GospeMike Gospe is a Customer Advisory Board (CAB) & Partner Advisory Board (PAB) strategist & professional facilitator. Over the past 20 years, Mike has facilitated more than 250+ CAB and executive roundtable meetings around the world. He  leads KickStart Alliance’s Advisory Board practice, and he’s helped some of today’s most innovative companies deliver world-class virtual & in-person customer and partner advisory engagements.

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