• KickStart Alliance
  • Services
  • Contact
CAB Strategy
  • CAB Masterclass
  • CAB
    • Business Case
    • Planning your 1st CAB
    • Advanced techniques
  • PAB
  • Resources
    • Blog
    • Books
    • Checklist
    • Contact
    • Videos
    • More!
Select Page
How to use your CAB to drive alignment of your company’s strategic direction

How to use your CAB to drive alignment of your company’s strategic direction

by Mike Gospe | Nov 4, 2019 | CAB Business Case, Homepage, Planning, Strategies

A CAB is a strategy tool that should help your leadership team drive internal alignment tie directly to your annual business planning process. It should not exist in a vacuum. Here’s an example of how one CEO linked the two. Lack of internal alignment John and...
How to make your Customer Advisory Board “world-class”

How to make your Customer Advisory Board “world-class”

by Mike Gospe | Apr 6, 2018 | CAB Business Case, Competitive Advantage, Planning

What makes a customer advisory board (CAB) program truly world-class? While these signs are easy to recognize, they are often difficult to implement because “world-class” means something different to the host company and to your CAB members. It’s too...
3 Tips for Building the Business Case for your Customer Advisory Board

3 Tips for Building the Business Case for your Customer Advisory Board

by Mike Gospe | Mar 7, 2018 | CAB Business Case, Homepage

Building a business case to support your Customer Advisory Board (CAB) initiative is no small task. One of the biggest mistakes is when executives interpret the CAB to be merely a “marketing event”. When this assumption is made, companies dramatically...
15 years of Customer Advisory Board Success

15 years of Customer Advisory Board Success

by Mike Gospe | Nov 14, 2017 | CAB Business Case, Strategies

This year we celebrate 15 years as KickStart Alliance and our Customer Advisory Board practice. Here are a few reflections on CABs and a few things I’ve learned. I am very proud to have worked with, and learned from, so many companies and business leaders over...
CAB Business Case: 3 questions you should address

CAB Business Case: 3 questions you should address

by Mike Gospe | May 23, 2017 | CAB Business Case

If you’ve been tasked to build a CAB business case, you are in good company. However, just because they are popular doesn’t mean it is the right tool for your business right now. To make the most compelling business case, anchor your argument with answers...
Surge your Sales through your Customer Advisory Board

Surge your Sales through your Customer Advisory Board

by Mike Gospe | May 18, 2017 | CAB Business Case

While the Customer Advisory Board (CAB) is most definitely not a sales meeting, it can have a profound affect on the sales momentum with key accounts. Janet Flores, a veteran SVP of Sales shares two of her success stories in this guest blog post. As a Senior Sales...
« Older Entries

Categories

Stay current by subscribing to our blog!

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Join 443 other subscribers

About Me

Mike GospeMike Gospe is a professional facilitator of Advisory Boards and executive roundtables. He  leads KickStart Alliance’s Advisory Board practice, and he’s helped some of today’s most innovative companies deliver world-class virtual & in-person customer and partner advisory engagements around the world.

Follow Me

Sign up for CAB Resource Center News

* = required field
unsubscribe from list
Contact Us
Copyright (C) 2013 - 2022 Mike Gospe, Gospe Enterprises, Inc. KickStart Alliance