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How to use your CAB to drive alignment of your company’s strategic direction

How to use your CAB to drive alignment of your company’s strategic direction

by Mike Gospe | Nov 4, 2019 | CAB Business Case, Homepage, Planning, Strategies

A CAB is a strategy tool that should help your leadership team drive internal alignment tie directly to your annual business planning process. It should not exist in a vacuum. Here’s an example of how one CEO linked the two. Lack of internal alignment John and...
What is a Customer Advisory Board (CAB)?

What is a Customer Advisory Board (CAB)?

by Mike Gospe | Jul 31, 2019 | Strategies, Voice of the Customer

How well do you know the voice of the customer? Without this bit of strategic insight, your company’s vision may fail to take root or a well-intended product may turn out to be irrelevant or difficult to sell. You can greatly improve your chances of succeeding in...
Whoever understands the customer best wins!

Whoever understands the customer best wins!

by Mike Gospe | Apr 2, 2019 | CAB best practices, Strategies

I have a simple mantra. We live in a fast-paced world. And, whenever anything (everything) eventually becomes commoditized, the only true remaining differentiator will be the relationship your executives have with your customer decision makers. In fact, I will argue...
What does your Customer Advisory Board and the Great British Baking Show have in common?

What does your Customer Advisory Board and the Great British Baking Show have in common?

by Mike Gospe | Dec 18, 2018 | CAB best practices, CAB critique, Strategies

Last week I wrapped up my final Customer Advisory Board meetings for the year. I had wonderful opportunities to work with some great clients on forming and facilitating their CABs, in addition to providing CAB critiques to a variety of enterprise and start-up...
5 rules for designing your best Customer Advisory Board

5 rules for designing your best Customer Advisory Board

by Mike Gospe | Jun 1, 2018 | Homepage, Planning, Strategies

Many companies are now discovering the benefits of sponsoring a Customer Advisory Board (CAB). Want to get the most out of your CAB? You need to embrace these 5 rules. When used effectively, this critical engagement tool greatly helps CEOs and staff to develop,...
How to use your Customer Advisory Board to drive innovation

How to use your Customer Advisory Board to drive innovation

by Mike Gospe | Jan 23, 2018 | Innovation, Strategies, Voice of the Customer

Your Customer Advisory Board (CAB) is not an event. It’s a cross-functional initiative designed to drive innovation and outpace your competitors. As such, it must be treated as a strategic asset, not a tactical item to be checked off your to-do list. Here are 3...
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About Me

Mike GospeMike Gospe is a professional facilitator of Advisory Boards and executive roundtables. He  leads KickStart Alliance’s Advisory Board practice, and he’s helped some of today’s most innovative companies deliver world-class virtual & in-person customer and partner advisory engagements around the world.

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