by Mike Gospe | Oct 3, 2017 | Planning, Strategies
Last month I wrote a blog post on my reflections of having worked on Customer Advisory Boards for the past 15 years. Today, I want to look ahead. Here’s what I believe CAB programs will look like 3 years from now. Beginning in 2002, the spark that ignited the...
by Mike Gospe | Aug 9, 2017 | Agendas, Strategies
Planning content for your Customer Advisory Board (CAB) meeting continues to be a challenge for many executive teams. As you begin planning for your next CAB meeting, I offer some advice so you can deliver a world-class experience. A CAB is just another meeting,...
by Mike Gospe | Jun 23, 2017 | Planning, Strategies, Voice of the Customer
Most companies run a CAB that is disconnected from their annual executive planning offsite. This is a missed opportunity. Here is a simple case study of how one CEO directly tied his executive planning offsite to his CAB. The result was an “a ha!” moment...
by Mike Gospe | May 22, 2017 | Competitive Advantage, Strategies
This is a podcast about CAB competitive advantage – specifically about how some tech companies are using their Customer Advisory Board to identify and strengthen theirs. Mike Gospe was interviewed by Linda Popky, CEO of the marketing firm Leverage2Market, and...
by Mike Gospe | May 18, 2017 | Strategies
Is your Customer Advisory Board world-class? What separates the best, most effective CAB meetings from the rest? Since 2002 we’ve helped companies design and facilitate more than 100 CABs and executive roundtable (ERT) meetings. And the most successful ones all share...
