by Mike Gospe | Oct 5, 2022 | CAB best practices, CAB budget
It is easy to enjoy strategy-level discussions with your Customer Advisory Board (CAB) members when times are good. The investment in your CAB program is not questioned. However, your CAB program is much more urgent and important when times are uncertain. Like right...
by Mike Gospe | Sep 11, 2018 | CAB budget
Here are 3 tips to help your fund your Customer Advisory Board (CAB) initiative. 1. Understand the expectations There is no “one size fits all” CAB initiative. Notice that I said “initiative” not “meeting”. This is because the CAB...
