Mission: to help you deliver your best Advisory Board experience
in Person | Virtual | Hybrid
This website is a library of Customer Advisory Board (CAB) & Partner Advisory Board (PAB) best practices and insights.
- Blog posts & videos
- Tools & Advice
Why innovative companies have an Advisory Board
- Stay in sync with the market
- Discover new revenue streams
- Strengthen relationships
- Outpace your competition
It’s easy to listen to customers when times are good. It’s more important to listen when times are uncertain.
Schedule a 1:1 with Mike Gospe
Mike is a veteran leader of both Customer Advisory Boards (CAB) and Partner Advisory Boards (PAB) with more than 20 years of CAB experience. He wrote the first (and currently only) CAB operations manual in 2013. In 2020, he re-envisioned that CAB experience to be truly programmatic and virtual. In 2022, he’s leading the effort to redesign the next generation of CABs to be fully integrated with a mix of virtual and in-person elements that dovetail with key customer Account Review meetings and a company’s annual planning process.
Since co-founding KickStart Alliance in 2002, Mike has guided some of today’s most innovative B2B companies to design and facilitate more than 250 world-class advisory board meetings (in person & virtual) in North America, EMEA, and AP.
Schedule a free 30-minute consultation with Mike, a professional facilitator of Advisory Boards.
Share your objectives. Ask questions. Get answers.
For both our in-person and virtual meetings, Mike’s leadership was instrumental in executing a world-class CAB program.
His ability to assess our company’s goals and keep our executive team focused and aligned was invaluable.
We trust Mike to facilitate an executive meeting worthy of our best customers.
Mike jumped in and instantly became an extension of our leadership team.
Where are you on your CAB journey?
I need help building a business case
Building a business case to support your CAB program is no small task.
I'm planning my 1st CAB meeting
Apply this proven methodology for executing a world-class CAB experience.
I want to take my CAB to the next level
Running a CAB for a while? Harness advanced strategy and engagement techniques.
Are you inviting advice from your Partners?
A Partner Advisory Board program provides an opportunity for creating a vision, shared goals, and execution plan for joint success.
Drive tighter alignment between you & partners
Learn how to use your Partner Advisory Board to communicate expectations & accelerate success.
What is a hybrid Customer Advisory Board program?
As COVID-19 restrictions begin to ease, businesses are wondering what it means for their Customer Advisory Board programs. Here’s how CAB programs are shaping up in 2022.
10 Tips for Driving a Successful Virtual or In-person Advisory Board Program
Customer Advisory Boards (CAB) and Partner advisory Boards (PAB) have gone virtual. Here are 10 tips to make yours successful in 2022 and beyond.
Planning your 2022 CAB program? Three things you need to know
2022 is the year of the hybrid CAB program. Successful CAB programs will consist of multiple engagement tactics. Here are 3 things CAB Executive Sponsors need to know.
Top Trending Posts
How to use your CAB to drive alignment of your company’s strategic direction
A Customer Advisory Board is a strategy tool that should tie directly to your annual business planning process. Here’s how it works.
5 rules for designing your best Customer Advisory Board
When used effectively, a CAB can greatly help the CEO and leadership staff to develop, validate, and enhance business strategies.
3 Tips for Building the Business Case for your Customer Advisory Board
Before you launch a CAB you need a business case to properly set expectations for your leadership team and your customers. Follow this guide.
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