Mission: to help you deliver your best Advisory Board experience
in Person | Virtual | Hybrid
Welcome!
This website is a library of Customer Advisory Board (CAB) & Partner Advisory Board (PAB) best practices and insights.
- Blog posts & videos
- Tools & Advice
Why innovative companies have an Advisory Board
- Stay in sync with the market
- Discover new revenue streams
- Strengthen relationships
- Outpace your competition
- A catalyst for growth, innovation, and long-term success
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Whoever understands the customer best wins!
What does it mean to become a trusted vendor?
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It’s easy to listen to customers when times are good. It’s more important to listen when times are uncertain.
Schedule a 1:1 with Mike Gospe
Mike is a veteran leader of both Customer Advisory Boards (CAB) and Partner Advisory Boards (PAB) with more than 20 years of CAB experience. He wrote the first (and currently only) CAB operations manual in 2013. In 2020, he re-envisioned that CAB experience to be truly programmatic and virtual. He’s leading the effort to re-imagine the next generation of CAB programs to be fully integrated with a mix of virtual and in-person elements that dovetail with key customer Account Review meetings and a company’s annual planning process.
Since co-founding KickStart Alliance in 2002, Mike has guided some of today’s most innovative B2B companies to design and facilitate more than 250 world-class advisory board meetings (in person & virtual) in North America, EMEA, and AP.
Schedule a free 30-minute consultation with Mike, a professional facilitator of Advisory Boards.
Share your objectives. Ask questions. Get answers.
For both our in-person and virtual meetings, Mike’s leadership was instrumental in executing a world-class CAB program.
His ability to assess our company’s goals and keep our executive team focused and aligned was invaluable.
We trust Mike to facilitate an executive meeting worthy of our best customers.
Mike jumped in and instantly became an extension of our leadership team.
Where are you on your CAB journey?
I need help building a business case
Building a business case to support your CAB program is no small task.
START HERE
I'm planning my 1st CAB meeting
Apply this proven methodology for executing a world-class CAB experience.
LEARN MORE
I want to take my CAB to the next level
Running a CAB for a while? Harness advanced strategy and engagement techniques.
STRETCH YOURSELF
Are you inviting advice from your Partners?
A Partner Advisory Board program provides an opportunity for creating a vision, shared goals, and execution plan for joint success.
Drive tighter alignment between you & partners
Learn how to use your Partner Advisory Board to communicate expectations & accelerate success.
START HERE
Blog Highlights
3 Ways to keep your Customer Advisory Board afloat when your budget gets cut
It is easy to enjoy strategy-level discussions with your Customer Advisory Board (CAB) members when times are good. The investment in your CAB program is not questioned. However, your CAB program is much more urgent and important when times are uncertain. Like right now!
The good, better, and bests of Customer Advisory Boards
If you are thinking of your upcoming Customer Advisory Board (CAB) meeting as an “event”, you are missing the full potential of your CAB. The best, most effective CABs programs are purposely managed as strategic assets.
What is a hybrid Customer Advisory Board program?
As COVID-19 restrictions begin to ease, businesses are wondering what it means for their Customer Advisory Board programs. Here’s how CAB programs are shaping up in 2022.
Top Trending Posts
What is the value of a Customer Advisory Board (CAB)?
The value of a Customer Advisory Board program can be thought of along 5 dimensions. Hint: it is not about driving short-term revenue. It’s about learning how to stay relevant.
Customer Advisory Boards & the Buyer’s Journey
Customers often complain that vendors don’t understand their business. The CAB program and a Buyer’s Journey assessment give you a two-pronged opportunity to show you are listening.
10 Tips for Driving a Successful Virtual or In-person Advisory Board Program
Customer Advisory Boards (CAB) and Partner advisory Boards (PAB) have gone virtual. Here are 10 tips to make yours successful in 2022 and beyond.
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