Mission: to help you deliver your best Advisory Board experience
For both our in-person and virtual meetings, Mike’s leadership was instrumental in executing a world-class CAB program.
Mike brings a high-energy, personable style to our CAB.
We trust Mike to facilitate an executive meeting worthy of our best customers.
Mike jumped in and instantly became an extension of our leadership team.
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Welcome!
This website is a library of Customer Advisory Board (CAB) & Partner Advisory Board (PAB) best practices and insights.
- Blog posts & videos
- Tools & Advice
Why innovative companies have an Advisory Board
- Stay in sync with the market
- Discover new revenue streams
- Strengthen relationships
- Outpace your competition
Article
Whoever understands the customer best wins!
What does it mean to become a trusted vendor?
Spotlight
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It’s easy to listen to customers when times are good. It’s more important to listen when times are uncertain.
Schedule a 1:1 with Mike Gospe
Schedule a free 30-minute consultation with Mike, a professional facilitator of Advisory Boards. Mike has guided some of today’s most innovative B2B companies to design and facilitate more than 100 world-class CAB programs that drive results.
Share your objectives. Ask questions. Get answers.
Where are you on your CAB journey?
I need help building a business case
Building a business case to support your CAB program is no small task.
START HERE
I'm planning my 1st CAB meeting
Apply this proven methodology for executing a world-class CAB experience.
LEARN MORE
I want to take my CAB to the next level
Running a CAB for a while? Harness advanced strategy and engagement techniques.
STRETCH YOURSELF
Are you inviting advice from your Partners?
A Partner Advisory Board program provides an opportunity for creating a vision, shared goals, and execution plan for joint success.
Drive tighter alignment between you & partners
Learn how to use your Partner Advisory Board to communicate expectations & accelerate success.
START HERE
Recent Posts
The Reinvention of the Customer Advisory Board – Part 2
Customer Advisory Board programs must be re-engineered for a post COVID-19 world. The incorporation of virtual elements is required. Here’s an interactive CAB journey model.
The Reinvention of the Customer Advisory Board – Part 3
Part 3: How to run an effective virtual CAB meeting This is part 3 of a 3-part series on the reinvention of the Customer Advisory Board. Running a virtual CAB meeting (or "Virtual Roundtable" - VRT) requires just as much preparation as it does to plan for a full day...
Customer Advisory Boards (CABs) and the Coronavirus
The Coronavirus has many companies rethinking their CAB engagement strategy. 3 suggestions for keeping your CAB in motion.
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3 Tips for Building the Business Case for your Customer Advisory Board
Before you launch a CAB you need a business case to properly set expectations for your leadership team and your customers. Follow this guide.
The perfect Customer Advisory Board agenda
Here’s the ideal agenda for your first CAB meeting.
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