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Mapping the right questions to your Customer Advisory Board

Mapping the right questions to your Customer Advisory Board

by Mike Gospe | Apr 11, 2022 | Agendas, CAB model

The success of your Customer Advisory Board meeting has everything to do with the questions you ask and how you ask them. The sad reality can be summed up in what a CMO once told me: Well that was interesting, but I didn’t learn anything I didn’t already...

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Mike GospeMike Gospe is a Customer Advisory Board (CAB) & Partner Advisory Board (PAB) strategist & professional facilitator. Over the past 20 years, Mike has facilitated more than 250+ CAB and executive roundtable meetings around the world. HeĀ  leads KickStart Alliance’s Advisory Board practice, and he’s helped some of today’s most innovative companies deliver world-class virtual & in-person customer and partner advisory engagements.

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