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Want a great example of Account-based Marketing? Look to your CAB

Want a great example of Account-based Marketing? Look to your CAB

by Mike Gospe | Apr 17, 2019 | ABM, Invitations

True account-based marketing (ABM) requires three things: navigation, research, and alignment. It’s hard work to build a highly targeted messaging program that inspires action. You may not have thought about it, but when forming a Customer Advisory Board (CAB),...

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About Me

Mike GospeMike Gospe is a professional facilitator of Advisory Boards and executive roundtables. He  leads KickStart Alliance’s Advisory Board practice, and he’s helped some of today’s most innovative companies deliver world-class virtual & in-person customer and partner advisory engagements around the world.

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