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The Differences Between CABs and Product Focus Groups

The Differences Between CABs and Product Focus Groups

by Mike Gospe | May 17, 2017 | Product focus groups

There is a lot of confusion between CABs, product focus groups, and customer conferences. To help sort this out, I’ve created an abbreviated table to highlight so some key differences. Customer Advisory Boards The source of this confusion is likely traced back to...

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Mike GospeMike Gospe is a Customer Advisory Board (CAB) & Partner Advisory Board (PAB) strategist & professional facilitator. Over the past 20 years, Mike has facilitated more than 250+ CAB and executive roundtable meetings around the world. He  leads KickStart Alliance’s Advisory Board practice, and he’s helped some of today’s most innovative companies deliver world-class virtual & in-person customer and partner advisory engagements.

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