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Should your Customer Advisory Board meeting include a guest speaker? No. Here’s why

Should your Customer Advisory Board meeting include a guest speaker? No. Here’s why

by Mike Gospe | May 31, 2017 | Agendas

This is a very common question: Should our CAB meeting include a guest speaker? At first glance, many marketers believe the answer is an obvious “yes”. However, behind this question is a false presumption. Not long ago, two companies decided to include a...

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About Me

Mike GospeMike Gospe is a Customer Advisory Board (CAB) & Partner Advisory Board (PAB) strategist & professional facilitator. Over the past 20 years, Mike has facilitated more than 250 CAB and executive roundtable meetings around the world. He  leads KickStart Alliance’s Advisory Board practice, and he’s helped some of today’s most innovative companies deliver world-class virtual & in-person customer and partner advisory engagements.

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