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Should your Customer Advisory Board meeting include a guest speaker? No. Here’s why

Should your Customer Advisory Board meeting include a guest speaker? No. Here’s why

by Mike Gospe | May 31, 2017 | Agendas

This is a very common question: Should our CAB meeting include a guest speaker? At first glance, many marketers believe the answer is an obvious “yes”. However, behind this question is a false presumption. Not long ago, two companies decided to include a...

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Mike GospeMike Gospe is a Customer Advisory Board (CAB) & Partner Advisory Board (PAB) strategist & professional facilitator. Over the past 20 years, Mike has facilitated more than 250+ CAB and executive roundtable meetings around the world. He  leads KickStart Alliance’s Advisory Board practice, and he’s helped some of today’s most innovative companies deliver world-class virtual & in-person customer and partner advisory engagements.

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