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Want a great example of Account-based Marketing? Look to your CAB

Want a great example of Account-based Marketing? Look to your CAB

by Mike Gospe | Apr 17, 2019 | ABM, Invitations

True account-based marketing (ABM) requires three things: navigation, research, and alignment. It’s hard work to build a highly targeted messaging program that inspires action. You may not have thought about it, but when forming a Customer Advisory Board (CAB),...
4 mistakes in this Customer Advisory Board invitation: can you spot them?

4 mistakes in this Customer Advisory Board invitation: can you spot them?

by Mike Gospe | Jun 4, 2017 | Invitations

Here’s a real customer advisory board invitation email. At first glance, it seems perfectly reasonable. However, 4 common errors have been committed. See if you can spot them. Subject line: Would you be interested in joining our CAB? Dear (customer executive),...

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About Me

Mike GospeMike Gospe is a professional facilitator of Advisory Boards and executive roundtables. He  leads KickStart Alliance’s Advisory Board practice, and he’s helped some of today’s most innovative companies deliver world-class virtual & in-person customer and partner advisory engagements around the world.

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