by Mike Gospe | Apr 17, 2019 | ABM, Invitations
True account-based marketing (ABM) requires three things: navigation, research, and alignment. It’s hard work to build a highly targeted messaging program that inspires action. You may not have thought about it, but when forming a Customer Advisory Board (CAB),...
by Mike Gospe | Jun 4, 2017 | Invitations
Here’s a real customer advisory board invitation email. At first glance, it seems perfectly reasonable. However, 4 common errors have been committed. See if you can spot them. Subject line: Would you be interested in joining our CAB? Dear (customer executive),...
