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3 Customer Advisory Board Myths & Missed Opportunities

3 Customer Advisory Board Myths & Missed Opportunities

by Mike Gospe | May 18, 2017 | CAB Business Case

Recently, marketers have been sharing some tough stories with me about their past customer advisory board (CAB) experiences. Each of these stories are based on a myth — a common misunderstanding about the CAB expectations and rules of engagement. Because of the...

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About Me

Mike GospeMike Gospe is a professional facilitator of Advisory Boards and executive roundtables. HeĀ  leads KickStart Alliance’s Advisory Board practice, and he’s helped some of today’s most innovative companies deliver world-class virtual & in-person customer and partner advisory engagements around the world.

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