by Mike Gospe | Nov 6, 2019 | CAB critique, Invitations
Recently marketers shared some tough stories about disappointing (yet avoidable) customer advisory board (CAB) experiences. Each story is based on a belief in CAB myths. Learn what these are and how to deal with them. Myth 1: We should only invite friendly customers...
by Mike Gospe | May 18, 2017 | CAB Business Case
Recently, marketers have been sharing some tough stories with me about their past customer advisory board (CAB) experiences. Each of these stories are based on a myth — a common misunderstanding about the CAB expectations and rules of engagement. Because of the...
