by Mike Gospe | Apr 11, 2022 | Agendas, CAB model
The success of your Customer Advisory Board meeting has everything to do with the questions you ask and how you ask them. The sad reality can be summed up in what a CMO once told me: Well that was interesting, but I didn’t learn anything I didn’t already...
by Mike Gospe | Aug 9, 2017 | Agendas, Strategies
Planning content for your Customer Advisory Board (CAB) meeting continues to be a challenge for many executive teams. As you begin planning for your next CAB meeting, I offer some advice so you can deliver a world-class experience. A CAB is just another meeting,...
by Mike Gospe | Jul 18, 2017 | Agendas
How do you get your Customer Advisory Board (CAB) members to give you relevant feedback on a new product concept they haven’t seen before? This is a great question. Sometimes companies want to test new product concepts with their CAB. But if customers...
by Mike Gospe | May 22, 2017 | Planning
It’s never too early to start planning your CAB. Consider that it takes 3 months to effectively plan a world-class CAB meeting. Here are 3 tips to start planning your next CAB meeting. The value you get out of your CAB is directly related to the thoughtfulness...
