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3 Tips for Building the Business Case for your Customer Advisory Board

3 Tips for Building the Business Case for your Customer Advisory Board

by Mike Gospe | Mar 7, 2018 | CAB Business Case, Homepage

Building a business case to support your Customer Advisory Board (CAB) initiative is no small task. One of the biggest mistakes is when executives interpret the CAB to be merely a “marketing event”. When this assumption is made, companies dramatically...
Surge your Sales through your Customer Advisory Board

Surge your Sales through your Customer Advisory Board

by Mike Gospe | May 18, 2017 | CAB Business Case

While the Customer Advisory Board (CAB) is most definitely not a sales meeting, it can have a profound affect on the sales momentum with key accounts. Janet Flores, a veteran SVP of Sales shares two of her success stories in this guest blog post. As a Senior Sales...

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About Me

Mike GospeMike Gospe is a professional facilitator of Advisory Boards and executive roundtables. HeĀ  leads KickStart Alliance’s Advisory Board practice, and he’s helped some of today’s most innovative companies deliver world-class virtual & in-person customer and partner advisory engagements around the world.

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