by Mike Gospe | Jan 4, 2019 | CAB methodology
Launching your Customer Advisory Board program this year? Here are the three first steps that will guide your success. 1. Define a clear, focused objective for your CAB program and your inaugural CAB meeting. Most first-time CAB managers and executive sponsors make...
by Mike Gospe | May 23, 2017 | CAB Business Case
If you’ve been tasked to build a CAB business case, you are in good company. However, just because they are popular doesn’t mean it is the right tool for your business right now. To make the most compelling business case, anchor your argument with answers...
