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What is a Customer Advisory Board (CAB)?

What is a Customer Advisory Board (CAB)?

by Mike Gospe | Jul 31, 2019 | Strategies, Voice of the Customer

How well do you know the voice of the customer? Without this bit of strategic insight, your company’s vision may fail to take root or a well-intended product may turn out to be irrelevant or difficult to sell. You can greatly improve your chances of succeeding in...

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About Me

Mike GospeMike Gospe is a professional facilitator of Advisory Boards and executive roundtables. He  leads KickStart Alliance’s Advisory Board practice, and he’s helped some of today’s most innovative companies deliver world-class virtual & in-person customer and partner advisory engagements around the world.

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