by Mike Gospe | Apr 2, 2019 | CAB best practices, Strategies
I have a simple mantra. We live in a fast-paced world. And, whenever anything (everything) eventually becomes commoditized, the only true remaining differentiator will be the relationship your executives have with your customer decision makers. In fact, I will argue...
by Mike Gospe | Jun 20, 2017 | NDA
Congratulations on founding your CAB. But how do you ensure a safe and secure format for discussing delicate, strategic topics? Do you need a non-disclosure agreement for your Customer Advisory Board? Here are three unspoken truths about NDAs that should not be kept...
