by Mike Gospe | Oct 3, 2017 | Planning, Strategies
Last month I wrote a blog post on my reflections of having worked on Customer Advisory Boards for the past 15 years. Today, I want to look ahead. Here’s what I believe CAB programs will look like 3 years from now. Beginning in 2002, the spark that ignited the...
by Mike Gospe | May 18, 2017 | CAB Business Case
Recently, marketers have been sharing some tough stories with me about their past customer advisory board (CAB) experiences. Each of these stories are based on a myth — a common misunderstanding about the CAB expectations and rules of engagement. Because of the...
