by Mike Gospe | Jan 23, 2018 | Innovation, Strategies, Voice of the Customer
Your Customer Advisory Board (CAB) is not an event. It’s a cross-functional initiative designed to drive innovation and outpace your competitors. As such, it must be treated as a strategic asset, not a tactical item to be checked off your to-do list. Here are 3...
by Mike Gospe | May 23, 2017 | CAB Business Case
If you’ve been tasked to build a CAB business case, you are in good company. However, just because they are popular doesn’t mean it is the right tool for your business right now. To make the most compelling business case, anchor your argument with answers...
