Virtual Advisory Boards

Future-proof your Advisory Boards by incorporating virtualĀ  techniques

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Advisory Board Resource Center

Advice & Coaching for Advisory Board Managers

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Customer Advisory Board Best Practices

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Partner Advisory Board Best Practices

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Mission: to help you deliver your best Advisory Board experience

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This website is a library of Customer Advisory Board (CAB) & Partner Advisory Board (PAB) best practices and insights.


  • Blog posts & videos
  • Tools & Advice

Why innovative companies have an Advisory Board


  • Stay in sync with the market
  • Discover new revenue streams
  • Strengthen relationships
  • Outpace your competition


Whoever understands the customer best wins!

What does it mean to become a trusted vendor?



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It’s easy to listen to customers when times are good. It’s more important to listen when times are uncertain.

Schedule a 1:1 with Mike Gospe

Schedule a free 30-minute consultation with Mike, a professional facilitator of Advisory Boards. Mike has guided some of today’s most innovative B2B companies to design and facilitate more than 100 world-class CAB programs that drive results.

Share your objectives. Ask questions. Get answers.

Where are you on your CAB journey?

I need help building a business case

Building a business case to support your CAB program is no small task.


I'm planning my 1st CAB meeting

Apply this proven methodology for executing a world-class CAB experience.


I want to take my CAB to the next level

Running a CAB for a while? Harness advanced strategy and engagement techniques.


Are you inviting advice from your Partners?

A Partner Advisory Board program provides an opportunity for creating a vision, shared goals, and execution plan for joint success.

Drive tighter alignment between you & partners

Learn how to use your Partner Advisory Board to communicate expectations & accelerate success.


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