by Mike Gospe | Jan 13, 2025 | CAB best practices, Partner Advisory Boards
Every year I update this article to reflect the latest Customer Advisory Board best practices. Throughout 2024, my team and I interviewed more than 3 dozen C-suite CAB members (cross industry). One of things we explored was characteristics of an excellent CAB program....
by Mike Gospe | Dec 31, 2024 | Homepage, Upgrade your CAB, Voice of the Customer
In 2024, my senior team and I at KickStart Alliance interviewed dozens of C-Suite CAB members across a variety of industries. When asked how they define a “world-class CAB program for 2025”, here’s what they told us. What defines a “world-class...
by Mike Gospe | Mar 25, 2024 | Homepage, Strategies, Traits & Characteristics
One $50M technology hardware company used their CAB to double the annual revenue of their dozen CAB members in less than 3 years because they better understood the trends facing their top customers. Another logistics and transportation company used their CAB to double...
by Mike Gospe | Jan 9, 2024 | CAB best practices, Traits & Characteristics
Customer Advisory Board (CAB) programs have become commonplace, but they are not all alike. Sadly, many are mediocre. They fail to fully harness the wisdom and market opportunities a CAB can provide because they are not properly designed, facilitated, nor integrated...
by Mike Gospe | Jan 4, 2024 | CAB best practices
It’s January. That means it’s CAB planning season! These six Customer Advisory Board best practices will ensure you design and deliver a best-in-class experience for both your executive team and your most important customers. This is how some of today’s...
