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Top 3 Customer Advisory Board (CAB) meeting venues for 2023

Top 3 Customer Advisory Board (CAB) meeting venues for 2023

by Mike Gospe | Jul 10, 2023 | CAB best practices, Homepage

When it comes to the success of your Customer Advisory Board (CAB) meeting, substance is always more important than style. What you talk about matters more than where you host your meeting. But that doesn’t mean you shouldn’t have a little fun. In my 20+...
Planning your next CAB meeting? Three things you need to know

Planning your next CAB meeting? Three things you need to know

by Mike Gospe | Jun 5, 2023 | CAB best practices, Homepage, Virtual Customer Advisory Board

The past two years have seen Customer Advisory Boards evolve dramatically. What was traditionally thought of as an in-person meeting has been completely altered because of COVID concerns. And yet, CAB programs have blossomed everywhere. Advances in virtual-meeting...
The good, better, and bests of Customer Advisory Boards

The good, better, and bests of Customer Advisory Boards

by Mike Gospe | Sep 8, 2022 | CAB best practices, Planning

If you are thinking of your upcoming Customer Advisory Board (CAB) meeting as an “event”, you are missing the full potential of what your CAB represents. The best, most effective CABs programs are purposely managed as strategic assets. You CAB should not be a single...
Customer Advisory Boards & the Buyer’s Journey

Customer Advisory Boards & the Buyer’s Journey

by Mike Gospe | Apr 18, 2022 | Buyer's Journey, Homepage, Planning

Customers often complain that vendors don’t understand their business. The CAB program and a Buyer’s Journey assessment give you a two-pronged opportunity to show you are listening. These tools share a common objective: to develop an in-depth appreciation...
What is a hybrid Customer Advisory Board program?

What is a hybrid Customer Advisory Board program?

by Mike Gospe | Mar 1, 2022 | CAB best practices

As COVID-19 restrictions begin to ease, businesses are wondering what it means for their Customer Advisory Board programs. Here’s how CAB programs are shaping up in 2022. A return to normalcy? Prior to March 2020, all CAB meetings were conducted in person. Most...
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About Me

Mike GospeMike Gospe is a Customer Advisory Board (CAB) & Partner Advisory Board (PAB) strategist & professional facilitator. Over the past 20 years, Mike has facilitated more than 250 CAB and executive roundtable meetings around the world. He  leads KickStart Alliance’s Advisory Board practice, and he’s helped some of today’s most innovative companies deliver world-class virtual & in-person customer and partner advisory engagements.

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