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The good, better, and bests of Customer Advisory Boards

The good, better, and bests of Customer Advisory Boards

by Mike Gospe | Sep 8, 2022 | CAB best practices, Planning

If you are thinking of your upcoming Customer Advisory Board (CAB) meeting as an “event”, you are missing the full potential of what your CAB represents. The best, most effective CABs programs are purposely managed as strategic assets. You CAB should not be a single...
Customer Advisory Boards & the Buyer’s Journey

Customer Advisory Boards & the Buyer’s Journey

by Mike Gospe | Apr 18, 2022 | Buyer's Journey, Planning

Customers often complain that vendors don’t understand their business. The CAB program and a Buyer’s Journey assessment give you a two-pronged opportunity to show you are listening. These tools share a common objective: to develop an in-depth appreciation...
What is a hybrid Customer Advisory Board program?

What is a hybrid Customer Advisory Board program?

by Mike Gospe | Mar 1, 2022 | CAB best practices, Hybrid CAB

As COVID-19 restrictions begin to ease, businesses are wondering what it means for their Customer Advisory Board programs. Here’s how CAB programs are shaping up in 2022. A return to normalcy? Prior to March 2020, all CAB meetings were conducted in person. Most...
Planning your 2022 CAB program? Three things you need to know

Planning your 2022 CAB program? Three things you need to know

by Mike Gospe | Nov 30, 2021 | CAB best practices, Virtual Customer Advisory Board

The past two years have seen Customer Advisory Boards evolve dramatically. What was traditionally thought of as an in-person meeting has been completely altered because of COVID concerns. And yet, CAB programs have blossomed everywhere. Advances in virtual-meeting...
What is a Customer Advisory Board (CAB)?

What is a Customer Advisory Board (CAB)?

by Mike Gospe | Jul 31, 2019 | Strategies, Voice of the Customer

How well do you know the voice of the customer? Without this bit of strategic insight, your company’s vision may fail to take root or a well-intended product may turn out to be irrelevant or difficult to sell. You can greatly improve your chances of succeeding in...
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About Me

Mike GospeMike Gospe is a professional facilitator of Advisory Boards and executive roundtables. He  leads KickStart Alliance’s Advisory Board practice, and he’s helped some of today’s most innovative companies deliver world-class virtual & in-person customer and partner advisory engagements around the world.

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