by Mike Gospe | Mar 25, 2024 | Homepage, Strategies, Traits & Characteristics
One $50M technology hardware company used their CAB to double the annual revenue of their dozen CAB members in less than 3 years because they better understood the trends facing their top customers. Another logistics and transportation company used their CAB to double...
by Mike Gospe | Jan 9, 2024 | CAB best practices, Traits & Characteristics
Customer Advisory Board (CAB) programs have become commonplace, but they are not all alike. Sadly, many are mediocre. They fail to fully harness the wisdom and market opportunities a CAB can provide because they are not properly designed, facilitated, nor integrated...
by Mike Gospe | Jul 10, 2023 | CAB best practices
When it comes to the success of your Customer Advisory Board (CAB) meeting, substance is always more important than style. What you talk about matters more than where you host your meeting. But that doesn’t mean you shouldn’t have a little fun. In my 20+...
by Mike Gospe | Jun 5, 2023 | CAB best practices
The pandemic, rising inflation, and the impending recession have had a direct impact on how Customer Advisory Board (CAB) programs are now run. In fact, among the many strategies employed by companies to navigate these uncertain times, the role of the CAB has become...
by Mike Gospe | Jun 5, 2023 | CAB best practices, Homepage, Virtual Customer Advisory Board
The past two years have seen Customer Advisory Boards evolve dramatically. What was traditionally thought of as an in-person meeting has been completely altered because of COVID concerns. And yet, CAB programs have blossomed everywhere. Advances in virtual-meeting...
