by Mike Gospe | Sep 8, 2022 | CAB best practices, Planning
If you are thinking of your upcoming Customer Advisory Board (CAB) meeting as an “event”, you are missing the full potential of what your CAB represents. The best, most effective CABs programs are purposely managed as strategic assets. You CAB should not be a single...
by Mike Gospe | Mar 9, 2021 | CAB best practices, Facilitation, Virtual Customer Advisory Board, Voice of the Customer
Want to become a great facilitator? For anyone facilitating their own meetings or conducting customer or partner interviews, I highly recommend Warren Berger’s book, A More Beautiful Question, the power of inquiry to spark breakthrough ideas. As a Customer...
by Mike Gospe | May 1, 2020 | CAB best practices, Virtual Customer Advisory Board
Part 1: It's time to re-engineer an interactive CAB journey Part 3: How to run an effective virtual CAB meeting Part 2: Mapping the Interactive CAB Journey This is part 2 of a 3-part series on the evolution of the Customer Advisory Board program. The coronavirus...
by Mike Gospe | May 29, 2019
Harness the full potential of your CAB or PAB program: As the business landscape continues to evolve, companies must proactively assess the effectiveness and health of their Customer and Partner Advisory Board programs. Learn how to drive customer-centric innovation,...
by Mike Gospe | Jan 13, 2019
Mike Gospe’s Private CAB Masterclass Includes updated best practices for 2024! Get ready to harness the full potential of your CAB! March Masterclass Special: $5K (a 50% discount)! Are you the leader of a high growth company trying to figure out what your...
