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How to use your Customer Advisory Board to drive innovation

How to use your Customer Advisory Board to drive innovation

by Mike Gospe | Jan 23, 2018 | Innovation, Strategies, Voice of the Customer

Your Customer Advisory Board (CAB) is not an event. It’s a cross-functional initiative designed to drive innovation and outpace your competitors. As such, it must be treated as a strategic asset, not a tactical item to be checked off your to-do list. Here are 3...
How to become a great facilitator & questioner

How to become a great facilitator & questioner

by Mike Gospe | Mar 9, 2021 | CAB best practices, Facilitation, Virtual Customer Advisory Board, Voice of the Customer

Want to become a great facilitator? For anyone facilitating their own meetings or conducting customer or partner interviews, I highly recommend Warren Berger’s book, A More Beautiful Question, the power of inquiry to spark breakthrough ideas. As a Customer...
The Reinvention of the Customer Advisory Board – Part 2

The Reinvention of the Customer Advisory Board – Part 2

by Mike Gospe | May 1, 2020 | CAB best practices, Virtual Customer Advisory Board

Part 1: It's time to re-engineer an interactive CAB journey Part 3: How to run an effective virtual CAB meeting Part 2: Mapping the Interactive CAB Journey This is part 2 of a 3-part series on the evolution of the Customer Advisory Board program. The coronavirus...
3 Steps to Guide your Customer Advisory Board Success

3 Steps to Guide your Customer Advisory Board Success

by Mike Gospe | Jan 4, 2019 | CAB methodology

Launching your Customer Advisory Board program this year? Here are the three first steps that will guide your success. 1. Define a clear, focused objective for your CAB program and your inaugural CAB meeting. Most first-time CAB managers and executive sponsors make...
5 Steps to designing your Customer Advisory Board program

5 Steps to designing your Customer Advisory Board program

by Mike Gospe | Sep 14, 2018 | CAB methodology

A Customer Advisory Board should never be thought of as a “single meeting.” There is much more at stake. Your CAB must be treated with respect as a strategic asset to your company. It represents the one place where a dozen of your most trusted customers...

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About Me

Mike GospeMike Gospe is a professional facilitator of Advisory Boards and executive roundtables. HeĀ  leads KickStart Alliance’s Advisory Board practice, and he’s helped some of today’s most innovative companies deliver world-class virtual & in-person customer and partner advisory engagements around the world.

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