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3 Ways to keep your Customer Advisory Board afloat when your budget gets cut

3 Ways to keep your Customer Advisory Board afloat when your budget gets cut

by Mike Gospe | Oct 5, 2022 | CAB best practices, CAB budget

It is easy to enjoy strategy-level discussions with your Customer Advisory Board (CAB) members when times are good. The investment in your CAB program is not questioned. However, your CAB program is much more urgent and important when times are uncertain. Like right...
What I’ve learned from facilitating 20 virtual Advisory Board meetings in 2020

What I’ve learned from facilitating 20 virtual Advisory Board meetings in 2020

by Mike Gospe | May 17, 2021 | CAB best practices, CAB methodology, Partner Advisory Boards, Upgrade your CAB

  In 2020, virtual advisory boards were our only option. For 20 years I’ve been facilitating Customer Advisory Board (CAB) and Partner Advisory Board (PAB) meetings. As our world paused, I too, needed to change. How could I continue to help executives stay...
Whoever understands the customer best wins!

Whoever understands the customer best wins!

by Mike Gospe | Apr 2, 2019 | CAB best practices, Strategies

I have a simple mantra. We live in a fast-paced world. And, whenever anything (everything) eventually becomes commoditized, the only true remaining differentiator will be the relationship your executives have with your customer decision makers. In fact, I will argue...
How to use your Customer Advisory Board to drive innovation

How to use your Customer Advisory Board to drive innovation

by Mike Gospe | Jan 23, 2018 | Innovation, Strategies, Voice of the Customer

Your Customer Advisory Board (CAB) is not an event. It’s a cross-functional initiative designed to drive innovation and outpace your competitors. As such, it must be treated as a strategic asset, not a tactical item to be checked off your to-do list. Here are 3...
How to link your CAB to your executive planning offsite

How to link your CAB to your executive planning offsite

by Mike Gospe | Jun 23, 2017 | Planning, Strategies, Voice of the Customer

Most companies run a CAB that is disconnected from their annual executive planning offsite. This is a missed opportunity. Here is a simple case study of how one CEO directly tied his executive planning offsite to his CAB. The result was an “a ha!” moment...

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About Me

Mike GospeMike Gospe is a professional facilitator of Advisory Boards and executive roundtables. HeĀ  leads KickStart Alliance’s Advisory Board practice, and he’s helped some of today’s most innovative companies deliver world-class virtual & in-person customer and partner advisory engagements around the world.

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