by Mike Gospe | May 16, 2023 | CAB value, Homepage
What makes a Customer Advisory Board (CAB) so valuable? This is a really good question, and one that CEOs wrestle with especially if they have never run a CAB program before. Often, the default expectation is that if the CAB doesn’t immediately result in...
by Mike Gospe | May 17, 2021 | CAB best practices, CAB methodology, Partner Advisory Boards, Upgrade your CAB
In 2020, virtual advisory boards were our only option. For 20 years I’ve been facilitating Customer Advisory Board (CAB) and Partner Advisory Board (PAB) meetings. As our world paused, I too, needed to change. How could I continue to help executives stay...
by Mike Gospe | Feb 24, 2021 | CAB best practices
Hear from a panel of experts I was invited to participate in a fabulous panel discussion on the topic of CAB best practices. This was hosted by Andrew Marks of Success Consulting. Here’s a link to the transcript and...
by Mike Gospe | Dec 18, 2018 | CAB best practices, CAB critique, Strategies
Last week I wrapped up my final Customer Advisory Board meetings for the year. I had wonderful opportunities to work with some great clients on forming and facilitating their CABs, in addition to providing CAB critiques to a variety of enterprise and start-up...
