by Mike Gospe | Dec 31, 2024 | Homepage, Upgrade your CAB, Voice of the Customer
In 2024, my senior team and I at KickStart Alliance interviewed dozens of C-Suite CAB members across a variety of industries. When asked how they define a “world-class CAB program for 2025”, here’s what they told us. What defines a “world-class...
by Mike Gospe | Mar 25, 2024 | Homepage, Strategies, Traits & Characteristics
One $50M technology hardware company used their CAB to double the annual revenue of their dozen CAB members in less than 3 years because they better understood the trends facing their top customers. Another logistics and transportation company used their CAB to double...
by Mike Gospe | Jun 5, 2023 | CAB best practices, Homepage, Virtual Customer Advisory Board
The past two years have seen Customer Advisory Boards evolve dramatically. What was traditionally thought of as an in-person meeting has been completely altered because of COVID concerns. And yet, CAB programs have blossomed everywhere. Advances in virtual-meeting...
by Mike Gospe | May 16, 2023 | CAB value, Homepage
What makes a Customer Advisory Board (CAB) so valuable? This is a really good question, and one that CEOs wrestle with especially if they have never run a CAB program before. Often, the default expectation is that if the CAB doesn’t immediately result in...
by Mike Gospe | Sep 8, 2022 | CAB best practices, Homepage, Planning
If you are thinking of your upcoming Customer Advisory Board (CAB) meeting as an “event”, you are missing the full potential of what your CAB represents. The best, most effective CABs programs are purposely managed as strategic assets. You CAB should not be a single...
by Mike Gospe | Apr 18, 2022 | Buyer's Journey, Homepage, Planning
Customers often complain that vendors don’t understand their business. The CAB program and a Buyer’s Journey assessment give you a two-pronged opportunity to show you are listening. These tools share a common objective: to develop an in-depth appreciation...
