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Customer Advisory Boards & the Buyer’s Journey

Customer Advisory Boards & the Buyer’s Journey

by Mike Gospe | Apr 18, 2022 | Buyer's Journey, Planning

Customers often complain that vendors don’t understand their business. The CAB program and a Buyer’s Journey assessment give you a two-pronged opportunity to show you are listening. These tools share a common objective: to develop an in-depth appreciation...
Planning your 2022 CAB program? Three things you need to know

Planning your 2022 CAB program? Three things you need to know

by Mike Gospe | Nov 30, 2021 | CAB best practices, Virtual Customer Advisory Board

The past two years have seen Customer Advisory Boards evolve dramatically. What was traditionally thought of as an in-person meeting has been completely altered because of COVID concerns. And yet, CAB programs have blossomed everywhere. Advances in virtual-meeting...
How one company is transforming their Customer Advisory Board into a Virtual Community

How one company is transforming their Customer Advisory Board into a Virtual Community

by Mike Gospe | Jul 27, 2020 | CAB best practices, CAB methodology, Homepage, Virtual Customer Advisory Board

The Customer Advisory Board (CAB) program has always relied on personal human connection. But when meeting in person is not an option, is the CAB dead? Hardly! In fact, it is more important now. Here’s how one enterprise company is transforming their CAB into a...
How to use your CAB to drive alignment of your company’s strategic direction

How to use your CAB to drive alignment of your company’s strategic direction

by Mike Gospe | Nov 4, 2019 | CAB Business Case, Homepage, Planning, Strategies

A CAB is a strategy tool that should help your leadership team drive internal alignment tie directly to your annual business planning process. It should not exist in a vacuum. Here’s an example of how one CEO linked the two. Lack of internal alignment John and...
7 signs your company is ready for a Customer Advisory Board program

7 signs your company is ready for a Customer Advisory Board program

by Mike Gospe | Oct 15, 2019 | Uncategorized

While Customer Advisory Board programs have become commonplace, they are not for every company. There can be perfectly good reasons why a CAB is not appropriate for them. However, if you are not yet sure, these seven signs will help you assess your CAB readiness. 1)...
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About Me

Mike GospeMike Gospe is a professional facilitator of Advisory Boards and executive roundtables. HeĀ  leads KickStart Alliance’s Advisory Board practice, and he’s helped some of today’s most innovative companies deliver world-class virtual & in-person customer and partner advisory engagements around the world.

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