by Mike Gospe | Jan 13, 2025 | CAB best practices, Partner Advisory Boards
Every year I update this article to reflect the latest Customer Advisory Board best practices. Throughout 2024, my team and I interviewed more than 3 dozen C-suite CAB members (cross industry). One of things we explored was characteristics of an excellent CAB program....
by Mike Gospe | Mar 9, 2021 | CAB best practices, Facilitation, Virtual Customer Advisory Board, Voice of the Customer
Want to become a great facilitator? For anyone facilitating their own meetings or conducting customer or partner interviews, I highly recommend Warren Berger’s book, A More Beautiful Question, the power of inquiry to spark breakthrough ideas. As a Customer...
by Mike Gospe | Nov 4, 2019 | CAB Business Case, Homepage, Planning, Strategies
A CAB is a strategy tool that should help your leadership team drive internal alignment tie directly to your annual business planning process. It should not exist in a vacuum. Here’s an example of how one CEO linked the two. Lack of internal alignment John and...
by Mike Gospe | Oct 15, 2019 | Uncategorized
While Customer Advisory Board programs have become commonplace, they are not for every company. There can be perfectly good reasons why a CAB is not appropriate for them. However, if you are not yet sure, these seven signs will help you assess your CAB readiness. 1)...
by Mike Gospe | Jul 31, 2019 | Homepage, Strategies, Voice of the Customer
How well do you know the voice of the customer? Without this bit of strategic insight, your company’s vision may fail to take root or a well-intended product may turn out to be irrelevant or difficult to sell. You can greatly improve your chances of succeeding in...
