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10 Tips for Driving a Successful Virtual or In-person Advisory Board Program

10 Tips for Driving a Successful Virtual or In-person Advisory Board Program

by Mike Gospe | Jan 10, 2022 | CAB best practices, Homepage, Partner Advisory Boards

Throughout 2020-2021, I coached B2B companies on how to transition their in-person Customer Advisory Board and Partner Advisory Board programs into a useful, productive virtual model.  I facilitated 46 virtual CAB meetings, and I learned a lot about how to make these...
How to become a great facilitator & questioner

How to become a great facilitator & questioner

by Mike Gospe | Mar 9, 2021 | CAB best practices, Facilitation, Virtual Customer Advisory Board, Voice of the Customer

Want to become a great facilitator? For anyone facilitating their own meetings or conducting customer or partner interviews, I highly recommend Warren Berger’s book, A More Beautiful Question, the power of inquiry to spark breakthrough ideas. As a Customer...
How to use your CAB to drive alignment of your company’s strategic direction

How to use your CAB to drive alignment of your company’s strategic direction

by Mike Gospe | Nov 4, 2019 | CAB Business Case, Homepage, Planning, Strategies

A CAB is a strategy tool that should help your leadership team drive internal alignment tie directly to your annual business planning process. It should not exist in a vacuum. Here’s an example of how one CEO linked the two. Lack of internal alignment John and...
7 signs your company is ready for a Customer Advisory Board program

7 signs your company is ready for a Customer Advisory Board program

by Mike Gospe | Oct 15, 2019 | Uncategorized

While Customer Advisory Board programs have become commonplace, they are not for every company. There can be perfectly good reasons why a CAB is not appropriate for them. However, if you are not yet sure, these seven signs will help you assess your CAB readiness. 1)...
What is a Customer Advisory Board (CAB)?

What is a Customer Advisory Board (CAB)?

by Mike Gospe | Jul 31, 2019 | Homepage, Strategies, Voice of the Customer

How well do you know the voice of the customer? Without this bit of strategic insight, your company’s vision may fail to take root or a well-intended product may turn out to be irrelevant or difficult to sell. You can greatly improve your chances of succeeding in...

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About Me

Mike GospeMike Gospe is a Customer Advisory Board (CAB) & Partner Advisory Board (PAB) strategist & professional facilitator. Over the past 20 years, Mike has facilitated more than 250 CAB and executive roundtable meetings around the world. He  leads KickStart Alliance’s Advisory Board practice, and he’s helped some of today’s most innovative companies deliver world-class virtual & in-person customer and partner advisory engagements.

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